Latest News

Back to Latest News back


Major events contribute $99.3 million to Geelong economy

Major events contribute $99.3 million to Geelong economy
October 14, 2019

The Cadel Evans Great Ocean Road Race was one of the major events supported by the Geelong Major Events Committee that contributed an estimated $99.3 million into the local economy during the 2018/19 financial year.

The record figure came courtesy of a combined 850,000 participant and spectator attendances across the 25 events and represents a return on the council’s sponsorship investment of 53 to 1. The biennial Australian International Airshow at Avalon Airport made the largest impact on the overall result, generating an estimated $28.9 million in economic benefit on its own. Next came the Cadel Evans Great Ocean Road Race ($11 million), Festival of Sails ($10.6 million) and Archibald Prize exhibition at the Geelong Gallery ($8.03 million).

The total was also boosted by the success of the inaugural White Night Geelong, which produced an economic benefit of $5.1 million, and will return to the city in 2021.

Greater Geelong now has an incredibly dynamic and varied calendar of events that receive support from the council via Geelong Major Events sponsorship. These are a significant driver of tourism and support local business in a big way. They also bring national and international exposure to the region through TV and media coverage.

Geelong Deputy Mayor Peter Murrihy advised "major events are great for our local community, offering family friendly entertainment and participation opportunities.

"14 of the events provided some level of free public access, meaning they’re accessible to everyone.

"A big thanks to all committee members for their work during this 12-month period.”

Related Articles

10th October 2019 - Death of Mapei President Giorgio Squinzi

21st August 2019 - Major installation set to light up Geelong Performing Arts Centre

5th July 2019 - VTIC Conference heads to Geelong to share industry disruption and excellence

3rd May 2019 - Kardinia Park Stadium Trust and Geelong FC partner to offer sensory inclusive experience

13th March 2019 - New $170 million convention and exhibition centre to be built on Geelong waterfront

21st April 2018 - Geelong Council lights up state-of-the-art sports facility

27th July 2017 - $1.6 million backing for Great Ocean Road and Geelong tourism attractions

27th June 2017 - Federal Government backs regional arts projects and touring exhibitions

15th September 2016 - Mapei continues partnership with Cadel Evans Great Ocean Road Race

14th August 2014 - Report shows events drive regional tourism

3rd July 2014 - Geelong Council invites public input to open space strategy

3rd February 2014 - Geelong’s ‘Festival of Football’ to bring major economic windfall

7th October 2013 - 8,000 head to Geelong to participate in 2013 Australian Masters Games

31st January 2012 - Geelong prepares for first ever Davis Cup tie

25th July 2011 - Cadel Evans congratulated on Tour de France glory

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Crystal Pools

Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…

read more

Aquatics / Design


BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks


Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism



SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues


APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology



Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…

read more

Access / Billing / Finance / Fitness / Technology



Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business