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Major events boost Melbourne’s economy

Major events boost Melbourne’s economy
June 6, 2018

While the first State of Origin clash of 2018 is expected to draw a crowd of more than 85,000 fans to the MCG tonight, Melbourne’s comprehensive events calendar will also see other major events and exhibitions premiering this week.

June will not only see the opening game of the 2018 State of Origin series tonight, but will also feature the opening of the Real Madrid World of Football Experience tomorrow and the much-anticipated opening of MoMA at NGV: 130 Years of Modern and Contemporary Art on Saturday.

The last State of Origin clash at the MCG cemented Melbourne’s reputation as the sporting capital of Australia, drawing a record crowd of 91,513, which also means big business for Melbourne.

According to STR data, hotel occupancy in Victoria reached an incredible 98.4% in 2015 when the last State of Origin was on, while occupancy rates for all other Wednesdays that June was 78.9%. State of Origin night injected $4.9 million in accommodation revenue, compared to an average of $2.5 million for all other Wednesdays that month.

The great contribution of major events is not limited to sport, with Melbourne’s Winter Masterpieces series generating significant economic and cultural benefit to Victoria. On Saturday the biggest and most significant collection of masterworks to leave New York City’s prestigious Museum of Modern Art will open to the public in Melbourne, complemented by a slew of events as part of the MEL&NYC festival.

In 2017, the National Gallery of Victoria’s Van Gogh and the Seasons exhibition generated almost $56 million for the Victorian economy, and attracted 462,262 visitors, making it the most popular ticketed exhibition in the gallery’s history.

Record breaking exhibitions have placed Melbourne firmly on the global stage and encouraged the Victorian Government’s recent announcement to invest $208 million to in the new NGV Contemporary gallery.

Melbourne Museum will also be hosting the Real Madrid World of Football Experience from tomorrow until August this year, which will provide visitors of all ages a chance to discover the culture, passion, players and epic victories that make Real Madrid C.F. the football club of the century.

Visit Victoria Chief Executive Peter Bingeman said that Melbourne has consistently proven itself as an outstanding host of world-class major events, commenting “international events in Melbourne have resulted in spectacular attendance records, drawing crowds from around Australia and overseas as well as enthusiastic locals.

“Visit Victoria has played a vital part in delivering sustained economic success to Victoria by working alongside government and a range of industries to deliver the best experiences.”

Since its establishment Visit Victoria has secured more than 60 major events, 330 business events and supported more than 160 events across our regions. 

Images: The MCG (top) and Peter Bingeman speaks at a Destination Melbourne event (below).

3rd June 2018 - AUSTRALIA’S LARGEST CONTEMPORARY ART GALLERY TO OPEN AS PART OF EXPANDED NGV

1st May 2018 - TTF WELCOMES VICTORIAN GOVERNMENT’S TOURISM BACKING IN 2018/19 BUDGET

27th April 2018 - VISIT VICTORIA WELCOMES CONTINUED GOVERNMENT INVESTMENT IN TOURISM AND EVENTS 

17th April 2018 - NRL AGREES TO TAKE BIG GAMES TO MELBOURNE

20th February 2018 - DESTINATION MELBOURNE LOOKS TO BACK TOURISM BUSINESSES 

18th December 2017 - CULTURAL LEADERS TO UNITE FOR 2018 MUSIC CITIES CONVENTION IN MELBOURNE 

6th November 2017 - VAN GOGH EXHIBITION MAKES $56 MILLION MARK ON MELBOURNE

23rd October 2017 - VTIC WELCOMES STRONG EVENTS FORECAST BUT STRESSES THAT ATTRACTIONS MUST PLAN FOR WINTER VISITORS 

16th August 2017 - MELBOURNE RETAINS WORLD’S ‘MOST LIVEABLE CITY’ STATUS 

20th July 2017 - GROWING VICTORIAN TOURISM SECTOR IMPACTED BY ONGOING SKILLS SHORTAGES

10th July 2017 - NGV’S VAN GOGH HITS RECORD 420,000 VISITORS 

22nd March 2017 - MCG SET TO BREAK CROWD ATTENDANCE RECORDS

26th April 2017 - LOCAL COUNCILS MAKE BIG INVESTMENTS IN TOURISM 

6th April 2017 - VISITOR ATTRACTIONS HIT BY STOLEN CREDIT CARD SCAM

24th February 2017 - VICTORIA TOURISM INDUSTRY COUNCIL WELCOMES REDUCED PENALTY RATES

29th August 2016 - AUSTRALIAN REGIONAL TOURISM NETWORK CALLS FOR GOVERNMENT TO ‘GET SERIOUS’ ABOUT TOURISM

5th November 2015 - STAFF AND SKILLS SHORTAGE IMPACTS TOURISM BUSINESSES

18th June 2015 - MCG SETS STATE OF ORIGIN CROWD RECORD 


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