TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide. Our…read more
Major events boost Melbourne’s economy
While the first State of Origin clash of 2018 is expected to draw a crowd of more than 85,000 fans to the MCG tonight, Melbourne’s comprehensive events calendar will also see other major events and exhibitions premiering this week.
June will not only see the opening game of the 2018 State of Origin series tonight, but will also feature the opening of the Real Madrid World of Football Experience tomorrow and the much-anticipated opening of MoMA at NGV: 130 Years of Modern and Contemporary Art on Saturday.
The last State of Origin clash at the MCG cemented Melbourne’s reputation as the sporting capital of Australia, drawing a record crowd of 91,513, which also means big business for Melbourne.
According to STR data, hotel occupancy in Victoria reached an incredible 98.4% in 2015 when the last State of Origin was on, while occupancy rates for all other Wednesdays that June was 78.9%. State of Origin night injected $4.9 million in accommodation revenue, compared to an average of $2.5 million for all other Wednesdays that month.
The great contribution of major events is not limited to sport, with Melbourne’s Winter Masterpieces series generating significant economic and cultural benefit to Victoria. On Saturday the biggest and most significant collection of masterworks to leave New York City’s prestigious Museum of Modern Art will open to the public in Melbourne, complemented by a slew of events as part of the MEL&NYC festival.
In 2017, the National Gallery of Victoria’s Van Gogh and the Seasons exhibition generated almost $56 million for the Victorian economy, and attracted 462,262 visitors, making it the most popular ticketed exhibition in the gallery’s history.
Record breaking exhibitions have placed Melbourne firmly on the global stage and encouraged the Victorian Government’s recent announcement to invest $208 million to in the new NGV Contemporary gallery.
Melbourne Museum will also be hosting the Real Madrid World of Football Experience from tomorrow until August this year, which will provide visitors of all ages a chance to discover the culture, passion, players and epic victories that make Real Madrid C.F. the football club of the century.
Visit Victoria Chief Executive Peter Bingeman said that Melbourne has consistently proven itself as an outstanding host of world-class major events, commenting “international events in Melbourne have resulted in spectacular attendance records, drawing crowds from around Australia and overseas as well as enthusiastic locals.
“Visit Victoria has played a vital part in delivering sustained economic success to Victoria by working alongside government and a range of industries to deliver the best experiences.”
Since its establishment Visit Victoria has secured more than 60 major events, 330 business events and supported more than 160 events across our regions.
Images: The MCG (top) and Peter Bingeman speaks at a Destination Melbourne event (below).
17th April 2018 - NRL AGREES TO TAKE BIG GAMES TO MELBOURNE
20th February 2018 - DESTINATION MELBOURNE LOOKS TO BACK TOURISM BUSINESSES
18th December 2017 - CULTURAL LEADERS TO UNITE FOR 2018 MUSIC CITIES CONVENTION IN MELBOURNE
6th November 2017 - VAN GOGH EXHIBITION MAKES $56 MILLION MARK ON MELBOURNE
16th August 2017 - MELBOURNE RETAINS WORLD’S ‘MOST LIVEABLE CITY’ STATUS
10th July 2017 - NGV’S VAN GOGH HITS RECORD 420,000 VISITORS
22nd March 2017 - MCG SET TO BREAK CROWD ATTENDANCE RECORDS
26th April 2017 - LOCAL COUNCILS MAKE BIG INVESTMENTS IN TOURISM
6th April 2017 - VISITOR ATTRACTIONS HIT BY STOLEN CREDIT CARD SCAM
24th February 2017 - VICTORIA TOURISM INDUSTRY COUNCIL WELCOMES REDUCED PENALTY RATES
5th November 2015 - STAFF AND SKILLS SHORTAGE IMPACTS TOURISM BUSINESSES
18th June 2015 - MCG SETS STATE OF ORIGIN CROWD RECORD
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…read more
Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…read more
Compliant chemical storage and decanting solutions. Includes spill kits, spill containment pallets, chemical decanting decks and safety shower and eyewash equipment. See our full range of solutionsread more
Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…read more
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia and Australia, Technogym exports its…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!