Latest News

Back to Latest News back


Magic Memories continues focus on innovation and partnership

Magic Memories continues focus on innovation and partnership
May 27, 2015

New Zealand-based Magic Memories has announce the success of yet another innovative guest experience in partnership with theme park operator Village Roadshow Theme Parks.

Magic Memories, Village Roadshow’s preferred partner for photography solution, have developed a completely overhauled product for the Australian Outback Spectacular experience on Australia’s Gold Coast, to coincide with the launch of their High Country Legends show in late 2014.

High Country Legends is a themed dinner that showcases the rich history of the Australian High Country and the role it has played in the creation of the Australian nation. Magic Memories was tasked with developing a product that told this history through a photographic product and enabled guests to take a piece of the show home with them.

Magic Memories was briefed to create a transition zone at the entry point to the arena that could showcase the product from the base of the mountains to the snow-filled High Country above.

To accomplish this they developed an innovative system of five green-screen studios where guests could interact with show hosts and have their photos taken on the way into the arena. These photos are then transformed on to a range of backgrounds, ensuring that guests are able to come away with a personalised in-depth representation of the show.

Explaining the innovation, Magic Memories Chief Executive Asia Pacific, Africa and China, Steve Taitoko stated “Australian Outback Spectacular has a very proud history of showcasing the best of Australia through beautiful design and choreography.

“Our creative brief was very simple - reflect this in the design of the photo experience and products.”

The results have been impressive so far, with an increase in revenue of more than 100% and the development of an immersive guest experience that is completely in keeping with the themes of the show, all while maintaining guest flow and avoiding congestion.

Taitoko added “this was a very different type of attraction than what we are used to, and it required a degree of flex to our operating model. I believe it further demonstrates our ability to adapt our core model to a wide range of environments, while at the same time ensuring we seamlessly integrate into our partner operations in a way that matches their business objectives and enhances the guest experience.”

Australian Outback Spectacular General Manager Shane Phillips says making the decision to redevelop their photographic product with Magic Memories wasn’t a decision taken lightly, but one that he is very pleased they made.

Phillips stated “photography has always played a core role in the experience.

“Ultimately the decision to engage Magic Memories came down to the trust we have in them to deliver consistently across all of Village Roadshow's theme parks, their design-led integration and the strength of their people.

“We are very happy with how they have incorporated into our team and the outstanding positive impact they have had on guest experience and our bottom line.”

Click here to contact Magic Memories via their entry in the Australasian Leisure Management Supplier Directory.



Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…

read more

Parks / Play / Surfaces



Sports Padding At Rae-Line we manufacture high quality sports padding, gym mats, foam mats and protective padding, suitable for a range of different facilities. Our sports padding is…

read more

Attractions / Fitness / Recreation / Safety / Sport



Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues


Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues



At EventPro Software, we are proudly different from our industry competitors. We have a development-driven culture and 20 years’ experience in event, venue, and catering management software,…

read more

Events / Hospitality / Technology / Ticketing / Venues



BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness


Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business