Latest News

Back to Latest News back

 

Magic Memories continues focus on innovation and partnership

Magic Memories continues focus on innovation and partnership
May 27, 2015

New Zealand-based Magic Memories has announce the success of yet another innovative guest experience in partnership with theme park operator Village Roadshow Theme Parks.

Magic Memories, Village Roadshow’s preferred partner for photography solution, have developed a completely overhauled product for the Australian Outback Spectacular experience on Australia’s Gold Coast, to coincide with the launch of their High Country Legends show in late 2014.

High Country Legends is a themed dinner that showcases the rich history of the Australian High Country and the role it has played in the creation of the Australian nation. Magic Memories was tasked with developing a product that told this history through a photographic product and enabled guests to take a piece of the show home with them.

Magic Memories was briefed to create a transition zone at the entry point to the arena that could showcase the product from the base of the mountains to the snow-filled High Country above.

To accomplish this they developed an innovative system of five green-screen studios where guests could interact with show hosts and have their photos taken on the way into the arena. These photos are then transformed on to a range of backgrounds, ensuring that guests are able to come away with a personalised in-depth representation of the show.

Explaining the innovation, Magic Memories Chief Executive Asia Pacific, Africa and China, Steve Taitoko stated “Australian Outback Spectacular has a very proud history of showcasing the best of Australia through beautiful design and choreography.

“Our creative brief was very simple - reflect this in the design of the photo experience and products.”

The results have been impressive so far, with an increase in revenue of more than 100% and the development of an immersive guest experience that is completely in keeping with the themes of the show, all while maintaining guest flow and avoiding congestion.

Taitoko added “this was a very different type of attraction than what we are used to, and it required a degree of flex to our operating model. I believe it further demonstrates our ability to adapt our core model to a wide range of environments, while at the same time ensuring we seamlessly integrate into our partner operations in a way that matches their business objectives and enhances the guest experience.”

Australian Outback Spectacular General Manager Shane Phillips says making the decision to redevelop their photographic product with Magic Memories wasn’t a decision taken lightly, but one that he is very pleased they made.

Phillips stated “photography has always played a core role in the experience.

“Ultimately the decision to engage Magic Memories came down to the trust we have in them to deliver consistently across all of Village Roadshow's theme parks, their design-led integration and the strength of their people.

“We are very happy with how they have incorporated into our team and the outstanding positive impact they have had on guest experience and our bottom line.”

Click here to contact Magic Memories via their entry in the Australasian Leisure Management Supplier Directory.

8th November 2014 - MAGIC MEMORIES SHOWS TECHNOLOGICAL EDGE AT WET’N'WILD SYDNEY

24th October 2014 - MAGIC MEMORIES CREATES NEW EXPERIENCES FOR GUESTS AND PARTNERS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

GEOFF NINNES FONG AND PARTNERS

Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues

 
 

LEISURE CONCEPTS AUSTRALIA

Leisure Concepts brings the world’s best fitness equipment brands to Australasia including Eleiko, Atlantis Strength and Merrithew Pilates. With a huge variety of  treadmills,…

read more

Fitness / Recreation / Technology / Wellness

 
 

COMMERCIAL AQUATICS AUSTRALIA

Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

VLOCKER

Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…

read more

Aquatics / Attractions / Safety / Security / Venues

 
 

QUAYCLEAN

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business