Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…read more
Madame Tussauds Sydney slammed for ‘offensive’ Julia Gillard stunt
The Madame Tussauds Sydney attraction has been widely condemned for using Julia Gillard's fall from the Australian Prime Ministership as the basis for a publicity stunt.
The day after Kevin Rudd was sworn in as Australia's new Prime Minister, the attraction issued a press release with the headline, 'Julia gets in line at job centre', accompanied by a photograph of the former Prime Minister's Madame Tussads Sydney wax figure standing in a queue at Centrelink.
The release read "following her dramatic fall from power on Wednesday night, Julia Gillard's wax figure yesterday made her way down to a job centre in Sydney to start looking for a new job."
The entry of the Merlin Entertainments managed attraction into the political arena has been widely criticised.
Sydney Morning Herald Entertainment Editor Giles Hardie summed up sentiment, slamming the stunt as being "offensive".
Writing in the Sydney Morning Herald, Hardie asked "when does a publicity stunt in the name of entertainment cross over into a tacky, potentially offensive, classless act of ticket sales over tact?"
He added "this is an unfunny joke at a respected leader's expense. If her political opponents did it they would be rightly chastised. When an 'entertainment venue' does it, it's a disgrace."
Hardie opined this is not "political satire nor pointed protest. Let's be clear. This is an effort to make money out of another's misfortune."
Commentary on Madame Tussauds Sydney Facebook page were equally condemning:
"I think your PR stunt was in amazingly poor taste ... like her or loath her she was the leader of our country for several years and the office should be respected."
"In this instance it is not a case of any publicity is good publicity. Sad, low brow and in bad taste. Your marketing and publicity teams should be embarrassed by a cheap and disrespectful stunt."
"Offensive and moronic. Talk about misreading the mood. I sincerely hope that a few non-wax heads from your head office might be joining the same queue."
"A wax figurine of Julia Gillard at Centrelink isn't a publicity stunt, it's just plain stupid - and offensive."
"You possibly have the most tasteless PR team in Australia right now. Your publicity stunt putting a wax figure of Julia Gillard outside a centrelink office is a disgrace to your company ..."
"I(')m completely disgusted at your organisation. Have fun at the bottom of the barrel ..."
"Your Centrelink stunt is a disgrace - take it down and apologise."
20th May 2012 - MADAME TUSSAUDS SYDNEY A MODEL OF ATTRACTIONS INVESTMENT
16th April 2012 - MADAME TUSSAUDS OPENS SYDNEY ATTRACTION
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Les Mills Asia Pacific Les Mills Asia Pacific (LMAP) have been setting the benchmark for providing professional fitness solutions across Australia and South East Asia since 1996. Our world renowned…read more
Gunnebo is a global provider of security and access control solutions and services with sales companies in 31 countries in Europe, the Middle East, Africa, Asia, the Americas and Australia.…read more
Neptune Benson is a manufacturer of high quality water filtration and disinfection products for the recreational, industrial, and municipal water markets. With more than 20,000 installations…read more
AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…read more
As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…read more
Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!