Latest News

Back to Latest News back


Lynton V Harris Receives 2010 Brand Personality Award

Lynton V Harris Receives 2010 Brand Personality Award
July 15, 2010

Lynton V Harris, Chairman and Chief Executive of The Sudden Impact! Entertainment Company has today been presented with the Asia Pacific Brands Foundation (APBF) Brand Laureate Brand Personality Award for 2010.

The APBF Brand Personality Award is given to outstanding individuals or teams who have contributed significantly to the lives of the people around the world and the industries that they specialise in. Previous recipients of the award include Professor Robert Fry Engle, the nobel laureate for economics; Professor Edward de Bono, the creator of lateral thinking; singer Sir Cliff Richard and former Manchester United Captain and England player, Bryan Robson.

Presenting the Award, Brand Laureate Chief Executive, Chew Bee Peng explained “this award is a testimony to Lynton V Harris’s success and an acknowledgement of The Sudden Impact! Entertainment Company’s brand’s value, strength and character.”

Harris, who received his award in Kuala Lumpur on the same day that he is delivering a keynote address at the IAAPA Asian Attractions Expo, explained “this is a fantastic honour for me personally. I love Asia, and as a Company, we have toured and worked throughout the Asia-Pacific region in mainland China, Australia, Hong Kong, Thailand and of course in Malaysia.

“We have been directly responsible for creating jobs for young locals through our attractions, and we are thrilled to be most prolific creator of live interactive Hollywood branded attractions in the World.”

The award was presented Kuala Lumpur’s Sunway Lagoon multi-park destination were Sudden Impact!’s latest blockbuster TERMINATOR X: A LASER BATTLE FOR SALVATION is a current attraction.

Lynton V Harris is the creative genius behind a number of licensed major Hollywood branded entertainment products for the attractions industry, including TERMINATOR X: A LASER BATTLE FOR SALVATION, The Mummy Live!, The Mummy Returns LIVE!, The Scorpion King LIVE!, Lara Croft – Tomb Raider LIVE!, Van Helsing LIVE!, Alien Vs. Predator Vs You {AVPX], Saw ALIVE!, Night At The Museum LIVE! and Prison Break LIVE!. It’s also developing a brand new arena touring production on ice, based on the Hollywood blockbuster Ice Age franchise, ICE AGE on ICE! As well as featuring in major theme parks worldwide, Lynton V Harris’s attractions have appeared at major events, shows and visitor attractions, including Madison SCARE Garden at Madison Square Garden in New York, and a six-year stint at Warwick Castle, with its Warwick Ghosts ALIVE! Show, for The Tussauds Group. He has also partnered with SIX FLAGS to create The Van Helsing Experience LIVE! in Six Flags Mexico City and TERMINATOR X at Six Flags La Ronde in Montreal.

APBF is a non-profit organisation dedicated to the promotion and improvement of branding standards in Malaysia and the Asia Pacific.

The APBF is administered by a Board of Governors, consisting of prominent corporate leaders in Malaysia. The Patron of the APBF is H.E Tun Dr Mahathir Mohamed, the fourth prime minister of Malaysia while the Chairman is YBhg Tan Sri Elyas Omar.

For more information on The Sudden Impact! Entertainment Company call +1 917 593 6960,

Lynton V Harris was profiled in the September/October 2008 issue of Australasian Leisure Management. 



Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Jonas Leisure

Jonas Software operates over 110 independently managed software brands around the world, providing them with the strategic guidance and financial security required to be leaders in their respective…

read more

Aquatics / Billing / Fitness / Recreation / Sport


BH Fitness

BH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…

read more

Fitness / Recreation / Sport / Technology / Wellness



AUSTRALIAN MADE. FIT FOR PURPOSE. Based on the Gold Coast, AlphaFit is a leading manufacturer and supplier of Australian gym equipment specifically for the commercial, strength and conditioning,…

read more

Fitness / Recreation / Sport / Technology / Wellness



Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks


Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues



Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces


Spill Station Australia

Compliant chemical storage and decanting solutions. Includes spill kits, spill containment pallets, chemical decanting decks and safety shower and eyewash equipment. See our full range of solutions

read more

Aquatics / Safety / Security / Venues


Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business