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Luna Park Sydney launches world first attractions and social media interaction

Luna Park Sydney launches world first attractions and social media interaction
July 2, 2011

Luna Park Sydney is leading the way in interactive entertainment with the introduction of its new 'My Experience' product.

Available from 2nd July 2011 and exclusive to Luna Park Sydney, 'My Experience' uses state-of-the-art integrated technology to allow guests to enhance their visit to the iconic Sydney attraction.

Buyers of Luna Park Sydney's Unlimited Rides Pass with with a smartphone with internet access (such as an iPhone, Android, Blackberry) can register for 'My Experience' at the 'My Experience' website. They then register using the 'Login with Facebook' button and receive:

• Their Extreme-O-Meter rating - The more rides a guest goes on, the higher their score! People who come to Luna Park together can link their wristbands to compete for who's the most extreme. At the end of the day, the guest's 'Extreme-O-Meter' rating is posted to their Facebook Newsfeed so all their friends can see how extreme they are!
• Live Ride Photography - Guests will have their photo taken when they ride the Tango Train and it will be instantly updated to their Facebook Newsfeed so all their friends can 'like' and 'comment' on it in real time!
• Status Launcher - One of the most interactive elements of 'My Experience' , the 'Status Launcher' lets guests easily update and share their status as they exit the Ranger Ride, right when the adrenalin's pumping!
• End of Day Email - A complete summary of the guest's experience at Luna Park (including the 'Extreme-O-Meter' rating, photos and 'Status Launcher' updates) is emailed to them at the end of the day so they can forward it to any friends who might not be on Facebook.

Luna Park Sydney claim that sharing is the best part of 'My Experience', but any guests who may not be ready to tell the world how much fun they're having just yet can still take part. They simply register without using the 'Login with Facebook' button to receive the 'End of Day Email' and nothing will be shared to Facebook.

Luna Park Sydney Marketing Manager Jeremy Nance explains "we now consume information at an incredibly fast pace. We don't want to know what happened, we want to know what's happening. 'My Experience' is all about capturing content for guests and allowing them to share that content with their Facebook Friends easily and in real time."

To be part of 'My Experience'? guests need to buy a Luna Park Sydney Unlimited Rides Pass, then:

1. Register at www.myexp.com.au using your smartphone
2. Go on heaps of rides!
3. Get your photo taken on the Tango Train ride!
4. Check your phone throughout the day for exclusive SMS offers!
5. Go on the Ranger Ride and press the button on the Status Launcher which best describes how you're feeling!
6. Check your Facebook profile to see if your friends have 'liked' or 'commented' on your photos and updates (this step only applies if you used the 'Login with Facebook' button to register)
7. Check your Facebook profile or End of Day Email to find out your Extreme-O-Meter rating! (It's based on how many times you go on rides).

For more information go to http://www.youtube.com/watch?v=Md8iAatlqhY


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