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Lowy talks up Australia’s World Cup bid prospects

Lowy talks up Australia’s World Cup bid prospects
June 16, 2009

Australia has a realistic chance of hosting either the 2018 or 2022 FIFA World Cups, according to Football Federation Australia (FFA) Chairman Frank Lowy.

Speaking at the National Press club yesterday, following the formal launch of Australia's World Cup hosting bid on Sunday, Lowy spoke of Australia's track record in staging major sporting events and its Asia Pacific location.

Lowy spoke of the "weight of the world" being with Asia, and Asia being "where the customers are â for goods and services; and for football."

The FFA Chairman went on to state "the biggest television audience for the World Cup, by far, lies in Asia, not Europe or America.

"FIFA has an historic opportunity to 'go for growth' and turbo charge the process already underway in Asia."

Lowy's case for an Australian because "we are a safe pair of hands" and because "we have unstinting support from all levels of government to mount a genuine national bid."

Lowy also highlighted Australia's stadium infrastructure stating "while the existing stadia we have, especially the two big ones in the MCG in Melbourne and ANZ Stadium in Sydney, are world-class it is clear that a significant investment in new and existing stadia will be needed to meet the FIFA requirements.

"FFA has done the homework to identify these opportunities and there are a number of options under consideration ranging from reconfiguration of existing stadia through to new purpose-built stadia which can be adapted for ongoing use after the World Cup."

In terms of economic impact, Lowy referred to a joint PWC/Monash University study estimated the impact as a $5.3 billion increase in GDP and a cumulative employment effect of 74,000 jobs, adding that the FIFA World Cup "delivers 12 times the GDP impact of the Formula One and Australian Tennis Open combined."


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