Latest News

Back to Latest News back

 

Lorna Jane launches women’s fitness challenge

Lorna Jane launches women’s fitness challenge
January 13, 2015

In a company first, leading activewear brand, Lorna Jane has launched The Fit Challenge, which aims to educate women about how to improve their health and lead their very best active lives.

Launched today (13th January), The Fit Challenge includes exercises exclusively developed by Lorna Jane Clarkson's personal trainer, nourishing recipes and inspirational advice to teach women how to set up lifelong healthy habits.

Lorna Jane Founder and Active Living Advocate, Lorna Jane Clarkson, said The Fit Challenge was unlike 12 week challenges as women could start at any time and the program would offer ongoing guidance with online teachers giving advice along the way.

Clarkson stated “the Fit Challenge educates women about how to be the healthiest and happiest version of themselves and teaches them how to incorporate Active Living into their everyday lives on an ongoing basis.

“Active Living is about moving your body every day, nourishing with healthy food and believing anything is possible if you're willing to work for it.

"I honestly believe that if you incorporate Move Nourish and Believe into your daily life you will look and feel absolutely amazing.”

Clarkson decided to create the program based on Australia's obesity rates being at an all time high, with resultant threatening health complications.

She added “obesity is responsible for the rapid escalation of type 2 diabetes as well as heart attacks and strokes and something needs to be done to stop this epidemic.

“I hope this challenge teaches women how to make the right food choices and shows how easy it is to make moving your body a part of your everyday routine and we can turn this epidemic around.”

The Fit Challenge encourages women to move their bodies every single day, with short and effective workouts to fit into women's often busy schedules. The exercise component is available online, with updates being added on a regular basis to keep content fresh and exciting.

Exclusively developed by Clarkson's personal trainer, the 'Move' guide is suitable for all levels of fitness and focuses on a 3 phase cycle, ranging from initial flexibility and technique, to timed, high intensity exercises. The guide also includes step-by-step instructions on each exercise, technique do's and don'ts plus motivational tips from Clarkson.

The 'Nourish' component of the Challenge includes a Clean and Simple Eating book, which proves how quick, easy and affordable it is to prepare healthy and delicious meals.

In addition to the online Move guide and Clean and Simple Eating book, The Fit Challenge also includes a 12 week Active Living planner for participants to record their progress along with an inspirational Lorna Jane singlet.

For further information visit www.lornajane.com.au 

19th October 2014 - LORNA JANE CELEBRATES ACTIVE NATION DAY IN 12 COUNTRIES

1st June 2014 - INACTIVITY IN WOMEN OVER 30 A GREATER HEALTH RISK THAN SMOKING


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

N/A 5dd5ee4eea8b6

Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…

read more

Attractions / Consultants / Recreation / Safety / Tourism

 
 

N/A 5dd5ee53c4884

Ecoline is a highly experienced and skilled company that offers world-first technology in safety, protects the environment and provides a unique and challenging custom-made adventure and educational…

read more

Attractions / Environment / Safety / Tourism

 
 

N/A 5dd5ee440d7f1

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

N/A 5dd5ee3a4f30f

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues

 
 

Pico Play

Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…

read more

Attractions / Consultants / Design / Recreation / Venues

 
 

N/A 5dd5ee661f1ef

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

N/A 5dd5ee3f9d972

Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues

 
 

N/A 5dd5ee3eabbd4

Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business