Latest News

Back to Latest News back

 

Lorna Jane celebrates Active Nation Day in 12 countries

Lorna Jane celebrates Active Nation Day in 12 countries
October 19, 2014

The growing popularity of Active Nation Day, which encourages a collective step towards healthier lifestyles, saw the event marked in Australia, USA, Hong Kong, the Phillipines, Malaysia, South Africa, Finland, United Arab Emirates, Netherlands, Sweden, France and Mexico. 

Held on Sunday 28th September, the event is part of active wear brand Lorna Jane's Move Nourish Believe (MNB) campaign. It challenges pariticapents to let their actions do the talking and inspire their family, friends and co-workers to kick start healthier habits.

A series of Active Nation Day events in Australian capital cities attracted 1,865 particapants: 600 in Brisbane, 400 in Sydney, 500 in Melbourne, 231 in Adelaide and 134 in Perth.

Lorna Jane founder and Chief Creative Officer Lorna Jane Clarkson (pictured below) said she is passionate about encouraging the country to participate in Active Nation Day, stating "Active Nation Day is a priceless opportunity ... to acknowledge the importance of living healthy and active lives.”

Participants in Active Nation Day can record their movement on Lorna Jane's iPhone app that tracks users' runs, walks and cycles via GPS.

Once the user has completed each workout, they can visit microsite NOWMOVEIT.COM to track their movements and the progress of their friends and the nation, via an interactive map that illustrates the Day's activities.

Active Nation Day also attracted significant social media engagement:
• 1,500 new Instagram followers on Sunday 28th September alone
• 2,000+ images added to #lornajane on the day
• 2.600+ images added to #activenationday on the day
• Active Nation Day video watched over 22,900 times and received 174,000+ impressions
• #LJMOVE video watched over 33,700 times and received over 200,000 impressions

Lorna Jane App
• LJ App ranked as number 1 free health and fitness app in app store 
• LJ App ranked number nine in free apps category
• LJ App usage in over 45 countries
• Over 26,000 LJ App sessions on Sunday 28th September (compared to 10,000 last year)

Lorna Jane's Active Nation Day was catalysed by a study conducted with Roy Morgan Research exposing a shocking disconnect between Australian attitudes and actual behaviours towards leading a healthy lifestyle.

Active Nation Day also links with Lorna Jane's women's empowerment MNB philosophy.

For more information on Lorna Jane and the MNB Movement, and a list of Active Nation Day events, go to www.lornajane.com.au/activenationdayevents

29th October 2013 - LORNA JANE LAUNCHES THE ‘ACTIVE LIVING ROOM’

28th September 2012 - ENCOURAGING HEALTHIER LIFESTYLES ON ACTIVE NATION DAY


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Ecoline

Ecoline is a highly experienced and skilled company that offers world-first technology in safety, protects the environment and provides a unique and challenging custom-made adventure and educational…

read more

Attractions / Environment / Safety / Tourism

 
 

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

Pico Play

Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…

read more

Attractions / Consultants / Design / Recreation / Venues

 
 

AEROBIC MICROPHONES AUSTRALIA

Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…

read more

Fitness / Technology

 
 

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business