Latest News

Back to Latest News back


Lorna Jane backs Australians moving for a healthier nation

Lorna Jane backs Australians moving for a healthier nation
October 15, 2015

Communities across the world joined forces on Sunday 27th September in an effort to break the cycle of obesity and move their bodies towards a healthier future as part of Active Nation Day.

Launched in 2012 by leading active wear brand, Lorna Jane, Active Nation Day is a highly anticipated annual event that encourages women and their families to commit to being healthy and involves free group fitness classes and community events across Australia and internationally.

Event attendees and women all over the world were encouraged to check in at their workout using the Lorna Jane App (available via the Apple Store) and show their support by tracking their movement on the day.

This year’s event resulted in Australians moving more than 10,000 kilometres, the equivalent of running between Sydney and Brisbane 11 times. Event attendees also burned a total of 660,000 calories, the same as 753 packets of Tim Tams or 1,500 doughnuts.

Founder of Lorna Jane and Active Living Advocate, Lorna Jane Clarkson, said this year’s event was by far the most successful and reinforced the desire for Australians to reclaim the title of ‘the fit nation.’

Clarkson stated “sadly almost one in three Australian adults and one in four Australian children are overweight or obese and less than 50% of our population do any formal exercise.

“We need to do something to change where our country is heading - before it becomes a national crisis.

“My team at Lorna Jane and I are putting our hands up to lead the change and do everything we can to transform Australia back into the fit and healthy nation it once was and we’re absolutely thrilled so many people chose to join us this year.”

This year, Active Nation Day events were held in more than 40 locations around Australia as well as Los Angeles, New York, London, Paris, Dubai and Singapore.

In addition to Active Nation Day events, Lorna Jane has launched a Federal Government petition, seeking its support to empower people to take control of their health by putting ‘Active Nation Day’ on Australia’s official calendar with the view to encourage people to exercise on a more regular basis.

Clarkson added “to date more than 40,000 people have signed this petition which goes to show that we do want to be healthier, but feel that we need support and encouragement to make it happen.”

The Lorna Jane petition is available to sign in all Lorna Jane stores nationally or online at

Images: Active Nation Day in Sydney (top) and Melbourne (below).




Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks



Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks


Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues



Solar Pool Heating & Swimming Pool Covers since 1974. Sunbather offer an Australian made product which undergoes continual development to enable you to trust in the Sunbather brand. We deliver a…

read more

Aquatics / Venues



Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…

read more

Fitness / Technology


Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues



At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology



Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…

read more

Aquatics / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business