AusLeisure

With ambitious plans to grow New Zealand tourism, the role of local government in helping to support and strengthen the industry is crucial, according to Local Government New Zealand (LGNZ) President, Lawrence Yule.

Welcoming the recent launch of the Tourism Industry Association New Zealand's (TIANZ), 'Tourism 2025 Growing Value Together' framework, which identifies key themes to grow the industry over the next decade, Yule explained "local government is one of the visitor industry's most important partners.

"It invests in and supports tourism and infrastructure, from roads and parks, to museums, galleries, stadiums, festivals and events. Not to mention i-SITE visitor centres, promotional events and regional tourism organisations."

LGNZ's Economic Development sub-committee includes membership from Tourism Industry Association New Zealand (TIANZ) and Regional Tourism Organisations NZ and aims to support the development and strengthening of the local government/tourism industry partnership going forward.

Auckland Council alone spent $435.1 million on tourism related expenditure in the financial year to June 2012, including arts services, events, museums and art galleries, parks, recreation services and the zoo.

LGNZ is also working with local authorities and regional tourism organisations to develop strategies to engage more closely with China and other Asian countries.

Yule explained "there has been massive shift in terms of the growth of the Asian middle classes and a significant lift in its income.

"People have more money to spend and one of the things they want to do is travel. New Zealand is in the ideal position geographically to capitalise on that."

Tourism is a fundamental contributor to the New Zealand economy. Local government recognises this and is working closely with regional tourism organisations to work out strategies to engage with those markets.

Yule conclude "we need to be forward-thinking in many areas including facilities, signage, food offerings and transport concepts to make sure New Zealand is a really desirable destination.

"The structured discussion on the national tourism plan has helped identify issues impacting on the future development of the tourism sector. This supports the development and strengthening of the local government/tourism industry partnership going forward."

Other local authorities' tourism related expenditure for 2012 included:

Wellington $126.44 million, including events and promotions, galleries and museums, green spaces, environmental conservation attractions, gardens and beaches, arts and culture and heritage.

South Taranaki $3.72 million, including arts and museums, parks and reserves, events and information centres.

Queenstown $3.9 million. The council works with Destination Queenstown to collect and distribute a tourism marketing levy on behalf of businesses which benefit from tourism growth. The council supplements this funding by $200,000 per annum and the funds are distributed to Destination Queenstown, Lake Wanaka Tourism and the Arrowtown Promotion and Business Association.

1st October 2013 - TOURISM 2025 IDENTIFIES OPPORTUNITIES FOR GROWTH IN NEW ZEALAND TOURISM

15th April 2013 - CHINA MARKET REVIEW SHOWS WAY FORWARD FOR NEW ZEALAND TOURISM 

26th July 2012 - TOURISM MUST BE A CORE FUNCTION OF COUNCIL’S ECONOMIC DEVELOPMENT ROLE

17th May 2011 - IMPROVING PERFORMANCE IN THE NZ VISITOR INDUSTRY

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