Latest News

Back to Latest News back

 

Local Government New Zealand welcomes plan for New Zealand tourism

Local Government New Zealand welcomes plan for New Zealand tourism
October 11, 2013

With ambitious plans to grow New Zealand tourism, the role of local government in helping to support and strengthen the industry is crucial, according to Local Government New Zealand (LGNZ) President, Lawrence Yule.

Welcoming the recent launch of the Tourism Industry Association New Zealand's (TIANZ), 'Tourism 2025 Growing Value Together' framework, which identifies key themes to grow the industry over the next decade, Yule explained "local government is one of the visitor industry's most important partners.

"It invests in and supports tourism and infrastructure, from roads and parks, to museums, galleries, stadiums, festivals and events. Not to mention i-SITE visitor centres, promotional events and regional tourism organisations."

LGNZ's Economic Development sub-committee includes membership from Tourism Industry Association New Zealand (TIANZ) and Regional Tourism Organisations NZ and aims to support the development and strengthening of the local government/tourism industry partnership going forward.

Auckland Council alone spent $435.1 million on tourism related expenditure in the financial year to June 2012, including arts services, events, museums and art galleries, parks, recreation services and the zoo.

LGNZ is also working with local authorities and regional tourism organisations to develop strategies to engage more closely with China and other Asian countries.

Yule explained "there has been massive shift in terms of the growth of the Asian middle classes and a significant lift in its income.

"People have more money to spend and one of the things they want to do is travel. New Zealand is in the ideal position geographically to capitalise on that."

Tourism is a fundamental contributor to the New Zealand economy. Local government recognises this and is working closely with regional tourism organisations to work out strategies to engage with those markets.

Yule conclude "we need to be forward-thinking in many areas including facilities, signage, food offerings and transport concepts to make sure New Zealand is a really desirable destination.

"The structured discussion on the national tourism plan has helped identify issues impacting on the future development of the tourism sector. This supports the development and strengthening of the local government/tourism industry partnership going forward."

Other local authorities' tourism related expenditure for 2012 included:

Wellington $126.44 million, including events and promotions, galleries and museums, green spaces, environmental conservation attractions, gardens and beaches, arts and culture and heritage.

South Taranaki $3.72 million, including arts and museums, parks and reserves, events and information centres.

Queenstown $3.9 million. The council works with Destination Queenstown to collect and distribute a tourism marketing levy on behalf of businesses which benefit from tourism growth. The council supplements this funding by $200,000 per annum and the funds are distributed to Destination Queenstown, Lake Wanaka Tourism and the Arrowtown Promotion and Business Association.

1st October 2013 - TOURISM 2025 IDENTIFIES OPPORTUNITIES FOR GROWTH IN NEW ZEALAND TOURISM

15th April 2013 - CHINA MARKET REVIEW SHOWS WAY FORWARD FOR NEW ZEALAND TOURISM 

26th July 2012 - TOURISM MUST BE A CORE FUNCTION OF COUNCIL’S ECONOMIC DEVELOPMENT ROLE

17th May 2011 - IMPROVING PERFORMANCE IN THE NZ VISITOR INDUSTRY


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

GEOFF NINNES FONG AND PARTNERS

Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues

 
 

APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology

 
 

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

SENtag

Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business