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Lo-Q and The Sanderson Group partner to ease queue management

Lo-Q and The Sanderson Group partner to ease queue management
September 8, 2012

Lo-Q plc, the UK-based provider of virtual queuing systems for theme parks, waterparks and major attractions, has signed a partnership agreement with The Sanderson Group to help spearhead its expansion in the fast growing Asian market place.

The Sanderson Group, an Australian-founded corporation with over 23 years experience in delivering high quality, themed tourist attractions, is led by an experienced multi-national team with an office network that spans nine countries across Asia, the Middle East and Australia.

The partnership will see both firms collaborate on the promotion, sale and support of Lo-Q's products across Asia. A senior Lo-Q manager will work in Sanderson's Asia Operational Headquarters in Kuala Lumpur to oversee the partnership and the smooth running of the operation.

The project which will formally start in November 2012, will last for an initial one year period with an option to convert into a formal Joint Venture arrangement in November 2013 or before.

Commenting on the agreement Lo-Q Chief Executive Tom Burnet stated "this partnership is a significant milestone for Lo-Q. We are delighted to be working with a first class operator like The Sanderson Group as we look to build our business in the world's fastest growing theme and water park market. We believe it represents a great opportunity for both companies and look forward to combining our innovative technologies with Sanderson's local knowledge, contact base and industry expertise."

The Sanderson Group Chief Executive Steve Sanderson "over the past 23 years Sanderson Group has been operating in this region we have always understood the significance of technology and the important role it plays behind the scenes in improving efficiencies while ultimately adding more value to the guests experience.

"Lo-Q has some marvellous technologies that align with our group's core values and philosophy. It is a true delight to be partnering with a company which is just as passionate about the guests' experience as we are. Lo-Q has so much to offer Asia with their innovation and expertise."

Over recent years, Lo-Q has perfected a simple to use virtual queuing reservation system for theme parks, water parks, events and venues. Their Q-bot system enables guests to avoid standing in line by reserving their places in ride lines or for shows.

The hand held Q-bot displays all the ride wait times and its buttons make it simple to select and reserve a place in line. The flexible system provides true virtual queuing and any number of levels of wait discount services.

For further information on Lo-Q virtual call +44 118 934 7400, E:


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