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Liverpool Football Club the big winners at 2016 SPIA Asia awards

Liverpool Football Club the big winners at 2016 SPIA Asia awards
October 7, 2016

Liverpool Football Club stole the show at this week’s 2016 Sports Industry Awards Asia in Bangkok, clinching one gold and two silver trophies.

At a gala awards ceremony was attended by more than 300 sports professionals from across South East Asia at a packed Centara Grand ballroom.

Liverpool and their partnering sponsors Standard Chartered Bank topped the Best Sponsorship of a Sport, Team or Event of the Year category and claimed the Silver award for the Best Sports Marketing Campaign of the Year. The club, alongside partner MG China, also walked away with Silver in the Best Sports Brand, Retail Activation or Product Launch of the Year category.

Welcoming the awards, Liverpool FC Senior Partnership Manager Mark Rollings stated “it is an amazing night

“We are as good as the brands we partner with. It’s just great that we are recognised by the sports industry in Asia.”

Liverpool's commercial partners Standard Chartered, MG China and Chaokoh coconut water were nominated for five campaigns and partnerships awards for their outstanding brand and activation work alongside the club.

Liverpool FC Chief Commercial Officer Billy Hogan stated “we are absolutely delighted that our partners have won three prestigious awards thanks to their work with Liverpool FC. I am extremely proud that we have been recognised by the sports industry in Asia for our world-class partnership campaigns and activations."

Following a rigorous judging process and a record 208 entries, winners were awarded in 18 categories recognising excellence of rights holders, marketing agencies, sports brands, events, organisations, and venue operators across 17 Asian countries.

Organised by MMC Sportz and Sport360, in partnership with the Ministry of Tourism and Sports Thailand and the Sports Authority of Thailand, SPIA Asia 2016 followed a two-day conference that brought together more than 200 sports industry professionals.

Speaking at the Awards ceremony, Sport360 Deputy Chief Executive Didier Brun stated “the Asian Sports Industry Awards has grown this year: a clear sign of the industry’s health.

“It’s encouraging to see such a large number of entries, but what is even more encouraging is the quality of those entries.”

After the initial round of judging, 72 Thai entries were short-listed across the 18 categories and claimed five Gold, five Silver and five Bronze awards.

Other big winners on the night were Hong Kong and Singapore, each winning three Gold awards.

Click here to view the list of award winners.

Image: Liverpool FC fans at the Adelaide Oval during the team’s game there in 2015.

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