Latest News

Back to Latest News back

 

Live Nation announces major partnership with National Australia Bank

Live Nation announces major partnership with National Australia Bank
September 17, 2015

Live Nation Australia has announced a new multi-year association with the National Australia Bank (NAB), giving NAB Group customers access to benefits including exclusive access to concert ticketing, VIP packages, 'Money Can't Buy' experiences and specialised content.

The partnership positions NAB, including its Wealth Management Division, MLC as an official brand partner of Live Nation Australia and offers NAB nationwide category exclusivity across the financial services sector. MLC is also named as a superannuation partner.

Announcing the partnership Live Nation Australia and New Zealand President and Chief Executive Michael Coppel stated "Live Nation continues to offer brands an innovative sponsorship property to develop a deeper level of customer and staff engagement.

“Being able to tailor our benefits to suit an organisation the size of NAB has validated the scale we can provide.

“We have admired their long-term partnerships with the likes of the AFL and how they have developed over time to include various grass roots programs that have assisted the league to grow and broaden its reach."

NAB acting Chief Marketing Officer Michael Nearhos said the bank was delighted to enter into this new partnership with Live Nation, adding “we look forward to bringing these exciting benefits from the partnership to our customers.

“It will enable us to even further reward and recognize our customers with exclusive ticketing offers and VIP experiences.

“We're continually looking for ways we can show our customers how much we value and appreciate them - live entertainment is the ideal platform for us to do so.”

Live Nation's partnership with NAB is one of a limited number of exclusive brand partnerships Live Nation Australia and New Zealand has entered into and sees NAB join current brand partners Qantas, Europcar, NSW Health, Spark (NZ), American Express, and Hilton Hotels and Resorts.

The NAB partnership was brokered by Sydney-based entertainment partnerships agency, mixitup Australia, a Live Nation Australasia joint-venture company.

mixitup Managing Director Greg Segal stated “Live Nation continues to partner with industry leaders and companies who genuinely wish to reward and thank their customers.

“NAB has a proven track record of expertly leveraging their partnerships, particularly in sport, and this partnership is their first foray into music.

“We look forward to working with NAB on various campaigns to leverage the ever-growing live music space and are excited about what we can create together."

Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

mixitup is one of Australia's leading  brand entertainment agency, working across Australia, New Zealand and Asia. Established in 2006, mixitup creates and exclusively represents cultural assets, connecting customer centric brands to game changing content and experiences.

For additional information go www.mixitup.com.au

7th September 2015 - LIVE NATION GETS APPROVAL FOR VECTOR ARENA PURCHASE

2nd May 2014 - LIVE NATION ENTERTAINMENT ASSUMES SOLE OWNERSHIP OF LIVE NATION JAPAN

4th July 2012 - SPORTINGPULSE ACQUIRES BELLVUEIT

22nd April 2010 - LIVE NATION LAUNCHES AUSTRALIAN CONCERT BUSINESS

11th December 2009 - TICKET SCALPER CAUGHT P!NK HANDED

 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Fitness On Demand

Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…

read more

Fitness / Technology / Wellness

 
 

AAC ID SOLUTIONS

AAC ID Solutions is a leading supplier of identification access wristbands, barcoded wristband tickets, lanyards, membership products and RFID solutions for events and venues, working with thousands…

read more

Access / Marketing / Safety / Ticketing

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 
 

INTELLIGENZ

Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…

read more

Access / Billing / Finance / Marketing / Technology

 
 

AlphaFit

AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

LANDER & ROGERS

Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…

read more

Legal

 
 

DEBITSUCCESS

Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…

read more

Billing / Finance / Fitness / Golf / Recreation

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business