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Live Music Census prompts focus on audience development in South Australia

Live Music Census prompts focus on audience development in South Australia
December 7, 2018

South Australia’s latest Live Music Census has revealed that the state’s thriving entertainment sector continues to grow with further growth in live music activity over the past year.

The Census, conducted by Music SA every May for the past four years, showed that in 2018, there were 1,227 gigs across 201 licensed venues in metropolitan Adelaide, compared to 1,108 gigs across 211 licensed venues in 2017.

Compared to the first census in 2015, the latest figures show an almost 27% increase in gigs and a 28% increase in venues hosting live music in the metropolitan area.

Music SA, which conducts the Census in May so South Australia’s various festivals don’t skew the results, this year expanded the Census to include the entire state, with regional areas offering up 296 gigs across 108 venues.

Commenting on the findings, Music SA General Manager Lisa Bishop stated “clearly we have the gigs and venues, but what we need to work on now as an industry is growing the audiences.

“Music SA is working hard to develop relationships with the likes of Brand South Australia, the SA Tourism Commission, Adelaide Airport, community radio and councils across the state to promote playlists and performances by local musicians.

“We want to see South Australians place greater value on the amazing talent in their own backyard.”

The South Australian Government is also supporting live music, working alongside the music industry and local councils on regulatory reform to further assist the sector’s growth.

Click here to view the 2018 Live Music Census.

Related Articles

23rd July 2018 - Review to assess future Live Music Office operations

11th August 2018 - Guitar festival opens in Australia’s only UNESCO City of Music

12th December 2015 - Adelaide designated a Creative City of Music by UNESCO

15th December 2016 - APRA and PPCA agree unified music licensing system

5th August 2016 - Live Music Office creates mapping tool to support artists and industry

14th August 2015 - Adelaide study shows 157 venues hosted live music events in May

27th November 2017 - South Australia to invest in public schools music education strategy

3rd March 2017 - National music awards to headline winter entertainment in Adelaide

19th September 2016 - Funding backs Adelaide’s Northern Sound System musicians

4th August 2016 - Record year for Adelaide’s major festivals

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