Latest News

Back to Latest News back

 

Lincoln University research to help regions plan for tourism growth

Lincoln University research to help regions plan for tourism growth
January 8, 2019

A major investment to support and grow understanding of New Zealand’s tourism industry has seen

Lincoln University create a new Centre of Excellence, the Sustainable Tourism for Regions, Communities and Landscapes Centre.

The multi-disciplinary body has been created to tackle the dual challenge of growing the value of tourism and enriching the tourist experience in New Zealand, while restoring, protecting and enhancing the quality of regional destinations.

It draws on the expertise of researchers from across the University in such diverse areas as destination management, landscape design, policy and planning, marketing, rural regeneration, parks and protected areas, resource economics and community resilience.

The Centre is also designed to provide Lincoln University students with unique ways of learning as they are exposed to the activities aimed at tackling tourism challenges.

The researchers will partner with government, communities, industry groups, iwi and Crown Research Institutes, to deliver solutions in this area.

The Head of the new Centre of Excellence, Dr Mike Mackay, says that as more visitors arrive on our shores, and the tourism sector grows and diversifies, destination marketing and effective strategic tourism planning need to go hand in hand, especially in regional areas.

Dr Mackay explains “it's important to keep an eye on the impacts of increasing visitor numbers and to advance ideas about how best to support the growth of ‘good’ regional tourism. This is easier said than done.

"Some regions are already benefiting greatly from new tourism innovations, such as cycle trails, geoparks, farm and agri-tourism, adventure activities, festivals and events, and new wine and food tourism initiatives, while others are working hard to realise the full potential of tourism."

He says there are "wonderful areas on the doorstep of Lincoln University, including the Selwyn, Mackenzie, Waitaki and Hurunui Districts, and Banks Peninsula, which researchers and students can use as “living laboratories."

According to Lincoln University Tourism Professor David Simmons, it is important to shift current emphasis from marketing to planning.

Professor Simmons advises “we do well at promoting the country, but strategic planning is needed so we can meet the needs of visitors who are arriving, support the communities that host them and ultimately extract the best value for New Zealand."

Tourism Industry Aotearoa (TIA), the national voice of the tourism industry, welcomes the centre.

TIA Chief Executive Chris Roberts adds “this research will focus on the pressing needs of the sector and we look forward to continuing our work with Lincoln academics.”

The sustainable tourism initiative is part of a new suite of Centres of Excellence that Lincoln University will develop over the next three years to address grand challenges in agriculture, food, conservation, environment, recreation and MÄtauranga MÄori.

In addition to ‘Sustainable Tourism for Regions, Communities and Landscapes’, two other centres from the new suite are: ‘Designing Future Productive Landscapes’ (which investigates alternative approaches to land-use systems) and ‘Food for Future Consumers’ (which looks at moving from production-driven to consumer-driven agriculture).

Each centre focuses on issues of strategic importance to New Zealand and responds to a need for greater innovation, productivity, resilience and sustainability.

Lincoln University’s research expertise in a wide range of land-based disciplines means it is uniquely positioned to add value in these areas.

Images: Lincoln University (top) and Dr Mike Mackay (below).

Related Articles

1st January 2019 - New Zealand tourism spending reaches $39.1 billion

9th November 2018 - New Zealand tourism industry focusing on sustainable growth

4th November 2018 - Canterbury researchers use social media analysis to understand sustainable tourism

13th September 2018 - Tourism funding will benefit New Zealand’s regions

23rd August 2018 - Research reveals why young New Zealanders are reluctant to work in tourism

14th August 2018 - WTTC research shows tourism generated 18% of New Zealand’s GDP in 2017

12th October 2017 - Lincoln University shares New Zealand’s national park legacy in China

21st October 2016 - Wellington Summit to unite New Zealand tourism

9th October 2016 - Lincoln University research shows technology enhances the outdoor experience

2nd October 2015 - Addressing the challenges of growth in New Zealand tourism

4th September 2013 - Tourism must pay its dues to the environment

17th July 2008 - Land, Environment and People at Lincoln University


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology

 
 

Crystal Pools

Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…

read more

Aquatics / Design

 
 

CERAMIC SOLUTIONS

Established in 1994, Ceramic Solutions has excelled at the supply and installation of swimming pool tiles and equipment for the pool and leisure industry, with a focus on the needs of end-users. …

read more

Aquatics / Design / Surfaces / Venues

 
 

BODY BIKE AUSTRALIA

BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business