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Life Fitness announces ‘significant’ operational changes

Life Fitness announces ‘significant’ operational changes
August 14, 2019

Having been acquired by private equity firm KPS Capital Partners in May, leading global commercial strength and cardiovascular fitness brand Life Fitness has revealed changes in its management.

Described as leaving the business, including its Australian division, “poised for an exciting future”, the key change sees Chris Clawson’s appointed as Life Fitness’ new Chief Executive, making it his third return to the brand.

Clawson (pictured above) is a former President of Life Fitness (2010 to 2016); he was also previously President of Matrix Fitness Systems, and more recently Chairman of the USA's Sports and Fitness Industry Association.

Having joined Life Fitness in 1994 in a product development role, after 10 years with the company he went on to several fitness industry leadership roles before returning again in 2010.

Commenting on this appointment, Clawson stated “KPS has extensive experience in working successfully with businesses similar to ours, and so with their commitment to invest significantly into product development, coupled with my commitment to continue to drive the brand forward as an innovative global market leader, well, it all equates to a very exciting future for Life Fitness.”

KPS Partner Jay Bernstein added “Life Fitness has the largest global installed base of equipment, with approximately two million pieces of cardiovascular and strength equipment used regularly by over 60 million people worldwide.

“KPS’ track record of leveraging capital and investing in technology, innovation, growth and customer service, presents a tremendous opportunity for Life Fitness, so we look forward to building on this great platform, and the company’s strong heritage of design, innovation and product development. We are exceedingly confident that Life Fitness will thrive as an independent company.”

In May 2019, KPS entered into a US$490 million agreement with Life Fitness’s parent company, Brunswick Corporation to purchase Brunswick’s fitness business and related brands such as Life Fitness.

Clawson concluded “the recent changes are significant, but will serve as a great catalyst for us to continue to strengthen our position as a world-class brand and reinforce our reputation within the fitness industry, so we can continue to achieve our mission to inspire healthier lives.”

Life Fitness is the global leader in commercial strength and cardiovascular fitness equipment, manufacturing and selling its equipment under the brand names: Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT; and its equipment is distributed to 166 countries.

Click here to contact Life Fitness Australia via their entry in the Australasian Leisure Management Supplier Directory.

Related Articles

7th July 2019 - FIBO CHINA grows to become Asia’s leading fitness event

7th May 2019 - Life Fitness to be acquired by major private equity firm

16th March 2018 - Life Fitness and Pure Fitness introduce Apple GymKit in Hong Kong

19th October 2017 - Life Fitness aims for new performance cycling standard with indoor power trainer launch

1st September 2017 - Life Fitness Australia marks 20 years of success and sustainability

5th July 2017 - Hammer Strength expands HD Athletic Line

2nd November 2016 - Life Fitness welcomes Cybex to brand family

18th August 2016 - Life Fitness takes over Indoor Cycling Group

19th October 2015 - Life Fitness announces Top 10 Global Finalists for 2015 Personal Trainers to Watch competition

27th September 2012 - Life Fitness report links technology to workout success


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