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Life Fitness acquires rival Cybex International

Life Fitness acquires rival Cybex International
January 22, 2016

Brunswick Corp., the parent company of Life Fitness, has acquired rival fitness brand Cybex International Inc. from UM Holdings at a cost of US$195 million (subject to a working capital adjustment).

The deal will see Cybex will join Brunswick’s Life Fitness Division’s portfolio of brands which include Hammer Strength and SCIFIT.

Founded in 1970, Cybex offers a full line of cardiovascular and strength products largely serving the commercial fitness market. Its cardio portfolio includes treadmills and exercise bikes, plus the Cybex Arc Trainer, a cross-trainer. Cybex’s strength category includes selectorised, plate-loaded, functional and free weight equipment.

Cybex’s 2015 sales were estimated at about $169 million.

The announcement by Brunswick did not share details about whether Cybex’s management, headed by the married pair of John Aglialoro and Joan Carter, who serve, respectively as Chairman/Chief Executiev and President, would remain with the company.

Announcing the acquisition, Brunswick President and Chief Operating Officer Mark Schwabero stated “with the addition of Cybex, we will expand our stable of brands serving the complete spectrum of the commercial fitness market, including health clubs, hospitality, education and military, as well as consumers, with a wide array of equipment and features that include a complete suite of services and support.

“We believe the combination of these premium brands and industry leaders will be well positioned to serve the global fitness market.”

Brunswick, which is a public company that trades on the New York Stock Exchange, was active with acquisitions, reorganisation and expansion in 2015 in moves the company had hinted at in a January 2015 financial call with investment analysts.

Brunswick Chief Executive Dustan McCoy noted in that call that the company planned to grow its fitness segment by expanding into new product categories and growing distribution in customer segments and regions that it serves throughout the world.

Like Cybex, Life Fitness has a long history in fitness and is respected as a pioneer in the industry, placing a premium on product innovation, customer partnership and exceptional service.

Click here to contact Life Fitness Australia via their entry in the Australasian Leisure Management Supplier Directory.

22nd October 2015 - LIFE FITNESS AUSTRALIA TARGETS CORPORATE WELLNESS WITH INMOVEMENT LAUNCH

19th October 2015 - LIFE FITNESS ANNOUNCES TOP 10 GLOBAL FINALISTS FOR 2015 PERSONAL TRAINERS TO WATCH COMPETITION

22nd April 2015 - CYBEX CARE WEB PORTAL ENABLES CLUBS TO MONITOR CARDIO EQUIPMENT USAGE, TASKS AND SERVICING

29th August 2012 - CYBEX LAUNCHES PR GUIDE FOR FITNESS BUSINESSES


 

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Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

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