Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…read more
Les Mills Releases ‘Future of Fitness’ Research
The fitness industry and the people who earn their livings in it cannot afford to be complacent about their place in the future, according to new research.
'The Future of Fitness' White Paper explores the trends that may shape human fitness and activity, and their effect on the fitness industry over the next few decades. It then outlines the key challenges that confront the global fitness sector as a result.
Issueing a challenge to the global fitness industry the research explores factors influencing the shift, including:
• Permanent connection via the internet is transforming how people do business, socialise and, potentially, manage their health and fitness.
• Personalisation of services is increasingly required by discerning and demanding consumers, and is being made ever more available by advancing technology.
• Convergence, blurring and blending are permanently breaking down and reshaping existing categories of products and services.
Challenges identified include the need for the fitness industry to stay 'fresh, relevant and competitive' by creating and embracing the opportunity that arises from a number of emerging challenges. These include:
• Providing fitness solutions to health problems such as diabetes, obesity or ageing may not be enough to sustain the fitness industry's future.
• Continued innovation in science, medicine and the digital world will have significant impact on how consumers achieve fitness.
• Even the key benefits of today's fitness industry - including weight control and wellness promotion - could be rendered irrelevant by cheaper, easier 'quick fixes'.
The White Paper, researched and written by The Nielsen Company and published by Les Mills International, offers no prescriptive solutions. Instead the White Paper is put forward as a starting point to explore how the fitness industry can thrive as the very definitions of 'fitness', 'health', 'fitness industry' and 'health clubs' change.
Les Mills Founder Phillip Mills notes that in general, the current model asks consumers to fit themselves around a gym-centric machine - yet tomorrow's consumers are likely to be much less compliant.
Phillip believes that future consumers "are less likely to embrace 'fitness through hard work' (and) will want fitness to be shaped around them.
"They will ask our industry to become more people-centric."
In embracing the challenges, Phillip Mills adds "smart businesses will capitalise on the changing demands of articulate consumers. Our industry has the opportunity to lead the change by, for example, helping to ensure that consumers' changing tastes are informed by knowledge and are linked to good health and wellness outcomes."
The global industry is encouraged to download the White Paper and to share it freely with their colleagues and friends, and to comment in the online discussions.
Les Mills will also host a Phillip Mills-led workshop session on 'The Future of Fitness' at the IHRSA Convention in San Diego, California on 10th March 2010.
For more information go to www.futureoffitnesswhitepaper.com
29th December 2009 - US AUTHORITIES CLOSE DOWN LES MILLS COUNTERFEITERS
9th September 2009 - LES MILLS INTERNATIONAL REACHES 13,000 CLUBS WORLDWIDE
9th February 2009 - 24/7 FITNESS CLUBS OFFER OBESITY SOLUTION
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…read more
SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…read more
Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry.read more
INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…read more
Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…read more
At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…read more
Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltdread more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!