Latest News

Back to Latest News back

 

Les Mills introduces a new solution to fill cycle studios

Les Mills introduces a new solution to fill cycle studios
January 15, 2016

Group fitness specialist Les Mills is aiming to help conventional fitness clubs harness the power of indoor cycling by offering a new and innovative complete cycle solution.

Introducing the program, Les Mills International Chief Executive Phillip Mills commented “the rise of boutique studios is strongly linked to a boom in cycle-based group fitness, with brands such as SoulCycle leading the way.

“At the same time, traditional health clubs offering a broad selection of activities at a mid-range price are seeing their own cycle studios stagnate.

“Research shows health club cycle studios are vacant for as much as 80% of opening hours, translating to up to $250,000 per year in lost revenue.”

The move by Les Mills to help clubs combat boutiques demonstrates how much boutique studios are 'disrupting' the fitness market and altering consumer expectations.

As part of a complete cycling solution, Les Mills is launching a new 30-minute high intensity group cycling program called LES MILLS SPRINT™. The company is also set to be further developing the cycle space in 2016. Combining new products with its successful longer-format indoor cycling class RPM™ and the LES MILLS™ Virtual version of RPM, the group fitness provider has created a powerful solution for clubs.

Mills adds “indoor cycling is blowing up.

“The success and the growth of the boutique market has caught many clubs by surprise, and we’ve worked hard to create a solution that can reinvigorate the cycling studios for our club partners.

“While some of the solution involves new products, we are also creating strategic marketing solutions for appealing to millennials – the biggest consumer audience yet, making up 50% of the fitness industry.”

With a global team of creative directors, university researchers, doctors, sports scientists and music professionals, the cycle solutions and strategies are all backed by science and research, says Mills.

Click here for more information.

Click here to find out more about Les Mills Asia Pacific via their entry in the Australasian Leisure Management Supplier Directory.

5th January 2016 - TECHNOGYM REVEALS NEW GROUP CYCLE PROGRAM

10th November 2015 - LES MILLS STUDY SHOWS RESISTANCE TRAINING INCREASES BONE DENSITY

6th November 2015 - EYE FITNESS TO STAGE CYCLING POWER TRAINING ROADSHOW

15th September 2015 - LES MILLS TO RELEASE REDESIGNED SMARTBAND

16th July 2015 - LES MILLS SMART TECH LOOKS TO REVOLUTIONISE MEMBER WORKOUTS

8th February 2015 - LES MILLS JOINS WITH REEBOK TO STAGE GLOBAL FITNESS SUPER WORKSHOP TOUR


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

METRA Australia

METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities.  Our team’s…

read more

Aquatics / Attractions / Fitness / Recreation / Security

 
 

LES MILLS ASIA PACIFIC

Les Mills Asia Pacific Les Mills Asia Pacific (LMAP) have been setting the benchmark for providing professional fitness solutions across Australia and South East Asia since 1996. Our world renowned…

read more

Fitness / Technology / Wellness

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

SGL GROUP

SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…

read more

Aquatics / Consultants / Fitness / Recreation / Sport

 
 

VIVATICKET

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business