Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…read more
Les Mills introduces a new solution to fill cycle studios
Group fitness specialist Les Mills is aiming to help conventional fitness clubs harness the power of indoor cycling by offering a new and innovative complete cycle solution.
Introducing the program, Les Mills International Chief Executive Phillip Mills commented “the rise of boutique studios is strongly linked to a boom in cycle-based group fitness, with brands such as SoulCycle leading the way.
“At the same time, traditional health clubs offering a broad selection of activities at a mid-range price are seeing their own cycle studios stagnate.
“Research shows health club cycle studios are vacant for as much as 80% of opening hours, translating to up to $250,000 per year in lost revenue.”
The move by Les Mills to help clubs combat boutiques demonstrates how much boutique studios are 'disrupting' the fitness market and altering consumer expectations.
As part of a complete cycling solution, Les Mills is launching a new 30-minute high intensity group cycling program called LES MILLS SPRINT™. The company is also set to be further developing the cycle space in 2016. Combining new products with its successful longer-format indoor cycling class RPM™ and the LES MILLS™ Virtual version of RPM, the group fitness provider has created a powerful solution for clubs.
Mills adds “indoor cycling is blowing up.
“The success and the growth of the boutique market has caught many clubs by surprise, and we’ve worked hard to create a solution that can reinvigorate the cycling studios for our club partners.
“While some of the solution involves new products, we are also creating strategic marketing solutions for appealing to millennials – the biggest consumer audience yet, making up 50% of the fitness industry.”
With a global team of creative directors, university researchers, doctors, sports scientists and music professionals, the cycle solutions and strategies are all backed by science and research, says Mills.
Click here for more information.
Click here to find out more about Les Mills Asia Pacific via their entry in the Australasian Leisure Management Supplier Directory.
5th January 2016 - TECHNOGYM REVEALS NEW GROUP CYCLE PROGRAM
10th November 2015 - LES MILLS STUDY SHOWS RESISTANCE TRAINING INCREASES BONE DENSITY
6th November 2015 - EYE FITNESS TO STAGE CYCLING POWER TRAINING ROADSHOW
15th September 2015 - LES MILLS TO RELEASE REDESIGNED SMARTBAND
16th July 2015 - LES MILLS SMART TECH LOOKS TO REVOLUTIONISE MEMBER WORKOUTS
8th February 2015 - LES MILLS JOINS WITH REEBOK TO STAGE GLOBAL FITNESS SUPER WORKSHOP TOUR
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…read more
Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…read more
Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…read more
INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…read more
METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities. Our team’s…read more
Les Mills Asia Pacific Les Mills Asia Pacific (LMAP) have been setting the benchmark for providing professional fitness solutions across Australia and South East Asia since 1996. Our world renowned…read more
With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!