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read moreIntroducing the new program as “reimagining the classic training style”, Les Mills Asia Pacific has launched a new Pilates format which it says will help clubs attract younger members.
Introduced at the recent LES MILLS LIVE Singapore event, the new Pilates program has been designed to make it easy for fitness facilities to drive growth by leveraging the increasingly popular training category.
Ryan Hogan, Chief Executive of Les Mills Asia Pacific (LMAP), which supports Les Mills instructors and club partners in Southeast Asia and Australia explains “550 participants were among the first people in our region, to ever experience this brand-new Limited Edition Collection workout.
“We were fortunate enough to have co-creator of LES MILLS PILATES, Summer Bradley leading this debut class, alongside our talented team of local Instructors.”
Revealed as 2023’s most popular workout by boutique booking platform MindBody, demand for
Pilates continues to grow, with online searching seeing a 50% year-on-year increase*.
LES MILLS PILATES™ is an innovative take on the 100-year-old category, combining its rich traditions with the cutting-edge music, movement and coaching Les Mills is famous for. The boutique program has been crafted to help clubs pull younger members into their studios - and recruit the next generation of rockstar Instructors to teach them.
Key to its impact is the ease with which clubs can add the world-class workout to their timetable.
LES MILLS PILATES can be delivered in any studio, without the need for expensive equipment, while Instructors can quickly become certified within three weeks after completing online training, prework and postwork.
Bradley notes “being able to deliver LES MILLS PILATES in any space, with nothing more than an optional mat, means clubs can quickly bring the world’s hottest trend to their studios and engage a broad range of members.
“The program pays homage to Joseph Pilates, blending the best of old with the best of new as we add unique music, beautiful choreography and supportive coaching to offer members an unforgettable experience.
“Anyone who wants to move better and feel better will love this workout. It’s a particularly good complement for strength training or high-impact training. There are lots of different options and progressions, so people of all abilities can feel confident and enjoy the benefits.”
Designed to improve core strength and endurance, mobility, and overall wellness, the program includes modifications to accommodate different abilities, ensuring that everyone can participate and progress at their own pace, whether they’re new to exercise, recovering from injuries or looking for a challenging workout.
The program has been tested and refined 50 times in world-leading gyms to guarantee the best Pilates experience for club members and deliver the results that will keep them coming back.
Research led by Dr Gillian Hatfield, an Associate Professor of Kinesiology at Canada’s University of the Fraser Valley, found that LES MILLS PILATES is effective as a low-impact, high-intensity workout to boost core endurance, flexibility and general wellbeing.
Images: LES MILLS PILATES (top and below) and the new Pilates program at the recent LES MILLS LIVE Singapore event (middle).
*Survey by Health and Fitness Education (UK), September 2023
30th September 2024 - Melbourne’s Wildsoul Wellness looks to expand with franchise opportunities
20th September 2024 - LES MILLS LIVE Singapore welcomed 6,600 session participants and debuted Les Mills Pilates
30th August 2024 - New Les Mills program looks to exploit growing popularity of Pilates
27th August 2024 - AUSactive launches its inaugural Best Practice Pilates Guideline
2nd August 2024 - Balanced Body distributor HF Industries destroys counterfeit Pilates equipment
28th June 2024 - Les Mills Live Singapore to deliver rock concert inspired fitness experience
9th May 2024 - AUSactive seeks input in developing Pilates Industry Guidelines
26th April 2024 - The ‘Pilates Journal Expo’ to be launched at Bondi Beach
10th April 2024 - Gallagher offers fitness insurance solutions for gym owners, Pilates and yoga studios and instructors
1st March 2024 - Fitness On Demand announces Les Mills partnership
20th February 2024 - AUSactive backs Les Mills ultimate training festival
13th February 2024 - LES MILLS DANCE Brisbane masterclass offers fitness industry a way to access latest cardio-based trend
6th February 2024 - Mindbody and ClassPass trends study sees 80% of consumers viewing wellness as more important than ever
14th January 2024 - Les Mills counts down to LIVE event in Brisbane
24th November 2023 - New Les Mills program launched at Genesis Ballarat Gym 24/7
16th November 2023 - Clive Ormerod to step down from Chief Executive role at Les Mills International
24th October 2023 - Les Mills Asia Pacific names Darren Wrigley as Partnerships Director for Australia
16th October 2023 - Les Mills launches new BODYCOMBAT XR offering mixed reality experience
12th October 2023 - Les Mills Asia Pacific releases training innovation to inspire the next generation of fitness club members
29th August 2023 - Mindbody and Classpass 2024 Predictions Report advises that wellness is a top priority for global consumers
5th January 2020 - Pilates 100-year journey to be a global fitness phenomenon
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