Latest News

Back to Latest News back

 

Les Mills appoints Brandwave Marketing to boost business strategy

Les Mills appoints Brandwave Marketing to boost business strategy
September 28, 2017

Global group fitness leaders Les Mills has appointed sports consultancy Brandwave Marketing as one of its strategic agencies, with the businesses working together to build Les Mills’ B2B strategy and thought leadership activities.

With Les Mills moving to share its experience and knowledge within fitness to support the growth of the sector, the brand is seeking to try and solve some of the industry’s key challenges in areas such as member recruitment and retention and member experience.

Brandwave Marketing, which also works with the likes of adidas, Salomon, Reebok and BMW, is a sports marketing consultancy with offices in the UK and in Germany, which supports its sports clients globally. Brandwave Strategic, its strategy department, has been working alongside Les Mills to achieve these business activities.

Introducing the partnership Dr Jessica Rouse, Brandwave’s Strategic Planning Director, advised "we are delighted to be working with Charlotte and the Les Mills team. We believe its essential to start any creative partnership with a strong strategic foundation. We actively sought out Les Mills as we’re all big fans of the workouts. We wanted to create a way to work together to build big positive changes within the fitness sector. We identified an opportunity to collaborate with other sectors to bring innovation from outside of fitness into the sector to drive it forwards.”

The partnership has involved the development of business strategies, audits, white papers, creative assets and culminated at this year’s key fitness industry trade show FIBO, with the launch of Les Mills new thought leadership event ‘Fit Business Live’ to the business community.

The exclusive thought-leadership event included over 200 of Les Mills key European customers, providing insights from within and outside of the fitness sector. Speakers covered topics such as member retention, general industry trends and how group fitness and personal training could better interlink.

The businesses have also recently worked together to develop a marketing campaign that speaks directly to Les Mills instructors.

Charlotte Dewhurst, Global Marketing Director - B2B and B2I for Les Mills International added "we are a complex organisation, with a headquarters in New Zealand, with many stakeholders from different countries to manage on a weekly basis, but the team at Brandwave manage this partnership effortlessly and professionally and as a client I was proud to have them by my side as a valued partner in any internal meeting and of course at our first Fit Business Live event.”

Image: Les Mills ONE Live event in London.

1st July 2017 - LES MILLS-BACKED RESEARCHER HIGHLIGHTS BENEFITS OF HIGH INTENSITY INTERVAL TRAINING 

18th December 2016 - LES MILLS OFFERS INSIGHT INTO RUNNING SUCCESSFUL VIRTUAL FITNESS PROGRAMS

7th August 2016 - LES MILLS HIGHLIGHTS IMPORTANCE OF EXTERNAL MOTIVATION IN ACHIEVING FITNESS GOALS

15th January 2016 - LES MILLS INTRODUCES A NEW SOLUTION TO FILL CYCLE STUDIOS 

20th April 2015 - LES MILLS ONE LIVE LIVENS UP AUSTRALIA 

19th November 2014 - LES MILLS LAMBTON QUAY GYM RAISES THE BAR IN SUSTAINABILITY 

15th January 2010 - LES MILLS RELEASES ‘FUTURE OF FITNESS’ RESEARCH


Asking a small favour

We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe. 

 

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 

ELITE POOL COVERS

Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…

read more

Aquatics / Environment / Technology / Venues

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

AlphaFit

AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Life Fitness

Life Fitness Cardio Life Fitness Strength Hammer Strength Group Cycling Rowers Certified Refurbished Freeweights Benches & Racks Flooring Life Fitness is the global leader in the fitness…

read more

Fitness / Recreation / Technology / Wellness

 
 

Supreme Heating

Supreme Heating is a proud Australian owned company specialising in the latest energy efficient heating solutions. Since 1990, Supreme Heating has designed and installed commercial pool heating…

read more

Aquatics / Environment / Recreation

 
 

iDwala Pty Ltd

iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 

HQH FITNESS

HQH Fitness is an international company that specialises in improving the health, fitness and wellness of people everywhere. We are the South Pacific distributors for Total Gym/GRAVITY Education and…

read more

Fitness / Recreation / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business