Latest News

Back to Latest News back

 

Leading personal trainer sick of ‘fakes’ and ‘cash-grabbers’

Leading personal trainer sick of ‘fakes’ and ‘cash-grabbers’
March 12, 2016

Leading personal trainer Justin Moran has slammed Michelle Bridges, ‘Commando’ Steve, Shannon Ponton and Tiffany Hall, who he describes as the “pin-ups of the personal training and fitness industry” for representing the “fake’ and “cash-grabbing” aspect of the fitness industry.

In a Blog and Linkedin post entitled ‘Commando Steve, SAGE Institute and the many shortcomings of the fitness industry’, Moran, a personal trainer and Managing Director Just In Time Personal Training, writes “the problem is that these lot will put their name to anything ‘if the price is right’.

“They have no integrity, they stand for little other than to profit and lead the public down a pathway that merely lines their own pockets.

“You hear of it commonly in the music industry when a band ‘sells out’ and this is what these guys have done on the back of the success of the Biggest Loser.

“They have established themselves well. Michelle Bridges has set up an empire. Sure her programs help people to lose weight, get active and improve their well-being and for that I commend her. But what it has done is help form an industry that severely lacks credibility and seems to be getting worse before it gets any better.

“I am often initially dismissed when dealing with some physiotherapists, chiropractors, surgeons or other health specialists ... why, because I and my team are bundled into the bracket of below average and under-qualified personal trainers.

“Why do I say it is getting worse? I have been involved in the fitness industry for now approaching 20 years. I have seen it all! Gyms sell every five to seven years and re-badge themselves, PT studios and franchises come and go.

"The one thing that just seems to get worse and worse is the blatant marketing to numerous ‘would-be’ personal trainers to join and undergo sub-standard courses in the belief that they will make a difference and go on to be a successful Personal Trainer!

“Less than 10% of Certificate III and IV graduates go on to survive in the industry for more than two years and earn a salary of over $50,000! So where does that leave the other 90% that spend thousands to undertake these course and come away from a career they went into initially blinded by the outstanding marketing that goes with these courses.

“The Sage Institute came under fire earlier this week, with Commando Steve as the ambassador. The fact remains that the course is in some quarters not recognised on its own to gain employment. Imagine shelling out $18,000 to come away with a qualification that wouldn’t give you a qualification to land you a job!

“The minimum standard for employment in the fitness industry is a Certificate III and IV in Personal Training. As anyone that knows me and my business, I am proud to boast that I only employ University/Tertiary degree trained and qualified trainers and would be one of only three (if that) in Melbourne to do so.

“The Sage Institute, Australian Institute of Fitness and any other provider of a Certificate III and IV is not a Tertiary or University degree and as such would not get a position within my highly regarded and first-class team.

“Please don’t get me wrong as there are some absolutely fantastic trainers out there that do possess the bare minimum Certificate III and IV standard and everyone deserves the chance to get involved in the industry and to have the extreme pleasure that I get to help people improve their lives, their health, their self-esteem, their work-life balance, their posture, reduce pain … I could go on forever.

“For me and my business, the fact that the standards of trainers are low helps me no end. The general public are slowly but surely learning to differentiate between the good and the bad trainers and hence we have gone from three trainers to five trainers in the space of two months and we have had more new clients start in the first two months of 2016 than for the entire year last year!

“What I would like to see is course providers being up-front and honest with not only their marketing but then letting applicants know they have less than a 10% chance of excelling and being involved in the industry for more than two years. As much as I run my own rapidly growing and successful mobile Personal Training service in Melbourne, I also have a vested interest - and always have - in improving the standards of personal training in Australia.

“I urge you as either a fellow personal trainer to raise the bar. Don’t sell out yourself and jeopardise your credibility and integrity. Don’t align yourself with a supplement company. Just do your job, charge what you will but get results the way you should- through education, guidance, empowerment, dedication and nurture positive behaviour change. I recently on the hunt for a new trainer to join my team searched far and wide and let’s just say that anyone aligned with Herbalife, Isagenix, Healthpointe 2.0, and the like didn’t even get a look in. Raise the standards yourself and all of those around you.

“If you are a course provider, lift your game. Put peoples lives and careers ahead of your constant desire to make money and profit off poor unsuspecting souls. Surely you’re better than that?

“And lastly, if you are Michelle Bridges, Commando Steve, Shannon Ponton or Tiffiny Hall, sadly you are admired and considered the best in the industry, you are not but perception is reality. Find some integrity and deliver better, safer and educated guidance to clients/contestants and to the young and up-and-coming personal trainers coming through the ranks.”

Justin Moran can be contacted on email: justin@justintimept.com

For more information on Just In Time Personal Training or to read Justin Moran's Blog go to www.justintimept.com

Images: Just In Time Personal Training/Facebook

11th March 2016 - ACPET LOOKS TO CORRECT MISCONCEPTIONS IN MEDIA REPORTS ON THE SAGE INSTITUTE OF FITNESS

6th March 2016 - ‘COMMANDO STEVE’ BACKED SAGE INSTITUTE OF FITNESS CRITICISED FOR MISLEADING STUDENTS

17th December 2015 - HONG KONG FITNESS COACH JAILED OVER HK$1.4 MILLION CREDIT CARD FRAUD

2nd September 2015 - ARRESTED ADELAIDE GYM MANAGER HAS UNFAIR DISMISSAL CASE DISMISSED

10th May 2015 - COUNTRY TOWN FITNESS FRANCHISE GETS THE BLUES

25th June 2015 - MEMBERS OUT OF POCKET AFTER CLOSURE OF LIFESTYLE FITNESS CLUBS IN SYDNEY’S INNER WEST

22nd April 2014 - FITNESS FIRST PERSONAL TRAINER INVOLVED IN ALLEGED STEROID AND DRUG SALES

4th March 2010 - COWBOYS DON’T LAST IN THE MODERN FITNESS INDUSTRY

 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

Life Fitness

Life Fitness Cardio Life Fitness Strength Hammer Strength Group Cycling Rowers Certified Refurbished Freeweights Benches & Racks Flooring Life Fitness is the global leader in the fitness…

read more

Fitness / Recreation / Technology / Wellness

 
 

HTS Group Ltd

HTS Group Ltd provides a complete design, system integration, installation and maintenance package to the transportation, traffic engineering, parking and sports timing industries in New Zealand,…

read more

Aquatics / Events / Sport / Technology

 
 

TouchCloud Global

Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…

read more

Attractions / Consultants / Recreation / Safety / Tourism

 
 

BODY BIKE AUSTRALIA

BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

SGL GROUP

SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…

read more

Aquatics / Consultants / Fitness / Recreation / Sport

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business