Latest News

Back to Latest News back


Laserforce celebrates 25th anniversary with new industry benchmark

Laserforce celebrates 25th anniversary with new industry benchmark
April 4, 2013

Leading laser gaming company Laserforce International is marking 25 years of operating, developing, manufacturing and supplying high-quality laser tag systems to professional laser tag operators.

Since 1987, Brisbane-based owner and founder Len Kelly, has built a solid reputation based on hard work and constant dedication to ongoing research and development. Responsible for the world's longest running Laserforce site in Brisbane, Kelly has shown an unwavering commitment to providing the ultimate laser tag experience.

He explains "to still be in business after twenty-five years has taken perseverance and a great deal of hard work.

"Throughout that time, it has particularly been a pleasure to see laser tag go from something that was brushed off as little more than a passing fad, to now being in the main stream and a must have for many FECs and bowling centers. I feel a sense of accomplishment and think it's a great testament to our hard work that 120 businesses worldwide are now operating with Laserforce equipment."

Over the years, Laserforce products have set the benchmark for standards in the industry in terms of reliability, innovative new features, and quality of the product.

Its latest innovation, Laserforce's Gen 7 released in November 2012, has set new records for the company with its exciting new features, taking the laser tag to a whole new level of entertainment and interaction.

Kelly adds "it's been a joy witnessing technology change and seeing the reliability of the equipment improve.

"It's amazing how far we have come compared to when we first started."

After a very successful quarter of a century as a leader in laser tag, Len has been slowly turning the reigns over to his son, Sam Kelly, who has shown the same commitment to the industry and the company as his father.

Sam Kelly explains "it has been a great experience and has taken a lot of hard work getting heavily involved with Laserforce over the past three years.

"I am passionate about Laserforce because it is my familys business, I take great pride in my work and I want to see the company grow.

"I would love to see laser tag played in every FEC, bowling centre and theme park in the world because I know how much fun it is. It is something I grew up with."

Click here to contact Laserforce through their entry in the Australasian Leisure Management Supplier Directory.



Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation



Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks


Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology



Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation



Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces


Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces



At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business