Latest News

Back to Latest News back

 

Landmark Group expands Fitness First operations in Dubai

Landmark Group expands Fitness First operations in Dubai
August 10, 2012

Emaar Hospitality Group, the hospitality and leisure subsidiary of Emaar Properties, has transferred the operation of its four Hayya! health clubs to Fitness First.

Fitness First, operated in the Middle East under a franchise agreement with the Landmark Group, has taken over the fitness operation of former Hayya! branded clubs at The Lakes, The Meadows, Al Manzil /Town Centre and Downtown Dubai while Emaar continues to run hospitality services at the clubs.

In 2010, Dubai-based Landmark acquired the Fitness First franchise for the Middle East after purchasing a subsidiary of Saudi leisure company Al Hokair Group. Last October it announced plans to spend as much as AED500 million (US$136 million) expanding the chain of gyms across the Middle East, suggesting it will open 100 clubs over five years, including 35 in the United Arab Emirates.

At that time Fitness First Middle East Chief Operating Officer George Flooks told local media "we've got 13 clubs in the UAE at the moment and we've got big plans for Abu Dhabi, Sharjah we're looking at all of the other emirate states to open clubs.

"Over a five year period we will look to get ourselves to 35 clubs in the UAE (while) the broader strategy is 100 clubs in five years across the Middle East."

The new Dubai clubs, now branded as Fitness First Al Manzil, Fitness First Lakes, Fitness First Meadows and Fitness First Town centre have been grouped under the Fitness First Community clubs umbrella, with each offering a different design and range of facilities.

Fitness First Lakes features a lawn area overlooking a lake, with a leisure and childrens' pool, volleyball area, outdoor tennis courts and a play area, while Fitness First Meadows operates a 1,384 metre2 indoor sports hall with seating for 500 people.

The chain also recently opened its 29th club in the region, located in the business park at Dubai Motor City and offering a gym area, group exercise studios and personal training spaces.

18th October 2010 - LANDMARK GROUP ACQUIRES GULF FITNESS FIRST FRANCHISE


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 
 

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 

Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business