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Lake Wanaka voted world’s best new adventure hub
Lake Wanaka has been voted the world's Best New Adventure Hub in leading US magazine, Outside's 2012 Travel Awards.
Outside is a highly influential magazine with a circulation of over 678,000 reaching throughout the United States and around the world.
Lake Wanaka Tourism General Manager James Helmore believes this kind of editorial exposure was invaluable to the resort town's international profile, stating "securing this accolade is a massive boost for Lake Wanaka's profile in America.
"Outside magazine is pretty much the bible for active outdoors travellers from North America and is hugely influential. The awards are billed as a definitive round up of the best new adventures which is not just a collection of unforgettable trips but also a road map to life-changing experiences. Lake
Wanaka certainly delivers that with its spectacular scenery and freedom to enjoy the best the lakes, mountains, rivers and trails have to offer."
Lake Wanaka, on the edge of the Te Wahipounamu World Heritage Area, has fast become one of New Zealand's leading outdoor destinations with hundreds of tracks and trails for running and mountain biking. It is also the training venue of choice for some of the world's leading elite triathletes with its high altitude centre at Snow Farm, open water swimming in the crystal clear lake and uncrowded roads. Home to New Zealand's largest triathlon festival, Challenge Wanaka, plus the iconic Hawea Epic mountain bike race it attracts thousands of athletes every year looking to train and compete in spectacular surroundings.
Lake Wanaka is also home to part of the 3,000 kilometre-long Te Araroa Walkway which features in Outside Magazine's Hall of Fame. Running the length of New Zealand, Te Araroa ('long walkway' in Maori) goes along three of Wanaka's most scenic tracks from Lake Hawea, along the Clutha River track and around the western edge of Lake Wanaka before heading into the surrounding mountains.
Outdoor magazine writers Stephanie Pearson and Kate Siber recently wrote "when tourists in New Zealand want adventure, they go to Queenstown. When Kiwis want to escape, they head an hour north to tiny Lake Wanaka, a town of 5,037 right next to Mount Aspiring National Park that's emerging as the country's Jackson, Wyoming.
"Lake Wanaka is surrounded by the Crown Range and the Southern Alps, and sits on the shore of New Zealand's fourth-largest lake. There are two ski resorts, Treble Cone and Cardrona, roughly 20 miles away; more than 20 mountain-bike trails in Sticky Forest, five minutes north of town; endless mountainous road cycling; and 74-square-mile Lake Wanaka for sea kayaking, sailing, fishing, and swimming."
Recent industry appointments in Lake Wanaka has seen Sarah Hobbs named as the new manager to run one of the country's most successful i-SITE locations.
Hobbs has joined the Lake Wanaka team from a sport and recreation management background in Tauranga and brings strong business management skills to the roll.
Lake Wanaka Tourism has appointed a new Business Development Executive, Geoff Marks, who comes to the role with a strong background in sales and marketing from the corporate sector.
For more information go to www.lakewanaka.co.nz
Image: The Treble Cone ski area rises above Lake Wanaka.
19th October 2011 - SAFETY VITAL FOR NEW ZEALAND ADVENTURE TOURISM OPERATORS
17th September 2011 - LAKE WANAKA CONTINUES UPWARDS TREND IN VISITOR NUMBERS
6th September 2011 - TIANZ APPOINTS ADVENTURE TOURISM SAFETY SPECIALIST
26th May 2011 - TREBLE CONE RANKED AS TOP NEW ZEALAND/AUSTRALIAN SKI AREA
20th February 2011 - TREBLE CONE INTRODUCES COMPUTERISED TICKETING AND NEW SERVICES FOR 2011
13th July 2010 - LESSONS MUST BE LEARNED FROM CANYONING DEATHS
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