KOJO to develop and deliver NBL 2023/24 season campaign

August 31, 2023

KOJO, a market leader in fan first sport experiences, is partnering with the National Basketball League (NBL) to develop and deliver a brand platform and marketing campaign for the 2023/24 season following a competitive tender.

The appointment marks KOJO’s first entry into the rights holder space for brand and marketing services, building on long term partnerships in Sports Presentation with rights holders across many codes.

Utilising its expertise in fan engagement, sports presentation and sports tech innovation, KOJO will develop a multi-platform brand strategy launching in September 2023, with the goal to support the NBL’s trajectory to be the leading sport in Australia for summer.

NBL’s General Manager of Marketing, Ben Jenkins enthused “It’s an exciting prospect to be working with KOJO who are experts when it comes to delivering creative strategies that grow brand reach and awareness, deliver on key marketing objectives and provide maximum fan engagement. The NBL has experienced incredible year on year growth across all key metrics and we are now in a position to elevate this even further for our fans by creating unrivalled experiences at every touchpoint.”

Basketball has seen significant growth in Australia in recent years, attracting over 1.1 million game attendees across the 2022/23 season, a +55% uplift compared to the season prior, and is the second most popular sport to play after football.

Currently, outside of the National Basketball Association (NBA), the NBL is considered the best basketball league globally, and by partnering with a creative agency, it will continue to elevate its profile among new and existing audiences.

KOJO Sport’s General Manager, Chantella Perera (pictured above), a four-time WNBL champion, is responsible for leading the KOJO Sport team to produce some of the most game-changing creative campaigns and fan experiences seen in Australia.

“We are thrilled to be working with the NBL to increase its presence and profile among Australians in new and exciting ways. Utilising our unrivalled FanX model, our team are experts in engaging fans at every point of the fan journey and driving real commercial outcomes,” added Perera.

With 25 years’ experience, KOJO specialises in sports presentations, brand and marketing campaigns, and in-stadium activations. The team has developed a unique FanX strategy model which provides rights holders, sporting venues, sports bodies, clubs, major tournaments and brands with a strategy blueprint across the full fan journey. This allows organisations to deliver against key outcomes at each step of the fan journey and build greater internal collaboration, efficiency and transparency.

For further information on KOJO, visit www.kojo.com.au

30th March 2023 - KOJO secures fan experience production partnership contract for Stadiums Queensland venues

2nd February 2023 - Former Australian cricketer Aiden Blizzard joins fan-first agency KOJO as Business Director

5th April 2022 - KOJO Sport and West Coast Eagles collaborate to create Australia’s first stadium mixed reality experience

14th October 2019 - ICC T20 World Cup 2020 appoints KOJO Sport to enhance fan experience

19th July 2019 - Cricket Australia appoints KOJO Sport to drive fan engagement initiatives

2nd February 2018 - Optus Stadium partners with KOJO

20th August 2016 - Cricket Australia Appoints KOJO as Big Bash League creative partner

18th August 2023 - Spalding to continue its association with NBL for multiple years

30th May 2023 - NBL welcomes return of Mitsubishi sponsorship

29th May 2023 - Basketball WA puts Perth Lynx WNBL licence up for sale

22nd April 2023 - NBL exploring sale of Tasmania JackJumpers

21st April 2023 - AFL’s David Stevenson named new NBL Chief Executive

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