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KidZania Singapore set to open on Sentosa Island

KidZania Singapore set to open on Sentosa Island
June 7, 2012

The Sentosa Development Corporation and Themed Attractions and Resorts (TAR) have announced that indoor 'edutainment' theme park, KidZania, will soon be opening on Singapore's Sentosa Island.

KidZania Singapore will complement the spectrum of activities currently available on Sentosa Island, Singapore's premier island resort getaway and Asia's favourite playground.

Sentosa Development Corporation Chief Executive Mike Barclay explains "KidZania's unique role-play concept will raise the bar for edutainment and fun on Sentosa through immersive learning."

Created in Mexico, KidZania allows children to learn about the world of adult occupations by role-playing different professions. KidZania offers an interactive learning and entertainment experience targeted at kids aged four to 14, combining role-play with real life. Unlike other theme parks, KidZania, does not feature any rides or arcade games. Instead, through its partnerships with various Industry Partners, children participate in a variety of role-playing activities specifically designed to aid physical and intellectual growth.

Yang Mulia Tunku Dato' Ahmad Burhanuddin, Managing Director and Chief Executive of Themed Attractions and Resorts Sdn. Bhd explains "we consider it our privilege be able to expand the KidZania family in Sentosa Island (and) looking forward to building a long-term and fulfilling partnership with Sentosa Development Corporation.

"With growth potential of family tourism in the region, we consider this to be an excellent investment opportunity for Themed Attractions in addition to our other ongoing family tourism projects in Kuala Lumpur and Johor, Malaysia."

Sentosa will be developing an 11,500 metre2 Family Entertainment Centre to house KidZania Singapore at the rejuvenated Palawan Beach.

One of Sentosa's three beaches (the others being Tanjong Beach and Siloso Beach) on Sentosa's southern coastline, Palawan Beach is being redeveloped into a destination for families with young children, with KidZania Singapore a complementary part of this mix.

With a unique identities, Sentosa's three beaches form a compelling 3.2 kilometre stretch of beachfront entertainment that attracts more than 5.7 million visitors annually (one out of every four island guests).

The FEC is scheduled for completion in 2014 and will be directly linked by a sheltered bridge to the Sentosa Express monorail, the Beach Carpark and a new Arrival Plaza for coaches.

Scaled down to a child's size, KidZania is essentially a city of its own, just for kids, with its own national anthem, declaration of independence and economy and is complete with buildings, paved streets, vehicles, a functioning economy, and recognisable destinations sponsored and branded by leading international and local brands.

Tunku Dato' Ahmad adds "apart from providing children the opportunity to gain more than just a great time with our unique edutainment concept, we are looking forward to introducing KidZania as a revolutionary marketing tool, providing local and international brands a new way of extending brand awareness. Through the child's own experience with KidZania's activities, these Industry Partners help set the benchmark for their future ambitions, and allow them to identify with the brands' corporate values and respective work ethics."

Themed Attractions currently manages and operates KidZania Kuala Lumpur, which opened earlier this year, and it will also manage and operate KidZania Singapore through its joint venture with Boustead Holdings Berhad via Rakan Riang Pte Ltd. The award-winning family education and entertainment centre in Singapore is set to be the third in South East Asia with existing KidZanias in Jakarta, Indonesia and Kuala Lumpur, Malaysia.

The announcement on KidZania Singapore comes weeks after Sentosa opened the Port of Lost Wonder (POLW), its outdoor waterplay attraction, for children aged three to ten years old. The launch of POLW in April 2012 marked the start of Sentosa's 40th anniversary celebrations, which will culminate in a birthday party on the island resort on 1st September. The island is also preparing to receive its 150 millionth guest this year.

For more information go to www.sentosa.com.sg/en/

6th March 2012 - KIDZANIA LAUNCHES FAMILY EDUTAINMENT IN KUALA LUMPUR

14th June 2011 - CHILDREN THE FOCUS OF ATTRACTIONS DEVELOPMENT IN MALAYSIA

12th May 2011 - PEET JOINS MALAYSIA’S THEMED ATTRACTIONS AND RESORTS

2nd November 2010 - KIDZANIA EXPANDS INTO ASIA


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