Latest News

Back to Latest News back


KidZania Singapore set to open on Sentosa Island

KidZania Singapore set to open on Sentosa Island
June 7, 2012

The Sentosa Development Corporation and Themed Attractions and Resorts (TAR) have announced that indoor 'edutainment' theme park, KidZania, will soon be opening on Singapore's Sentosa Island.

KidZania Singapore will complement the spectrum of activities currently available on Sentosa Island, Singapore's premier island resort getaway and Asia's favourite playground.

Sentosa Development Corporation Chief Executive Mike Barclay explains "KidZania's unique role-play concept will raise the bar for edutainment and fun on Sentosa through immersive learning."

Created in Mexico, KidZania allows children to learn about the world of adult occupations by role-playing different professions. KidZania offers an interactive learning and entertainment experience targeted at kids aged four to 14, combining role-play with real life. Unlike other theme parks, KidZania, does not feature any rides or arcade games. Instead, through its partnerships with various Industry Partners, children participate in a variety of role-playing activities specifically designed to aid physical and intellectual growth.

Yang Mulia Tunku Dato' Ahmad Burhanuddin, Managing Director and Chief Executive of Themed Attractions and Resorts Sdn. Bhd explains "we consider it our privilege be able to expand the KidZania family in Sentosa Island (and) looking forward to building a long-term and fulfilling partnership with Sentosa Development Corporation.

"With growth potential of family tourism in the region, we consider this to be an excellent investment opportunity for Themed Attractions in addition to our other ongoing family tourism projects in Kuala Lumpur and Johor, Malaysia."

Sentosa will be developing an 11,500 metre2 Family Entertainment Centre to house KidZania Singapore at the rejuvenated Palawan Beach.

One of Sentosa's three beaches (the others being Tanjong Beach and Siloso Beach) on Sentosa's southern coastline, Palawan Beach is being redeveloped into a destination for families with young children, with KidZania Singapore a complementary part of this mix.

With a unique identities, Sentosa's three beaches form a compelling 3.2 kilometre stretch of beachfront entertainment that attracts more than 5.7 million visitors annually (one out of every four island guests).

The FEC is scheduled for completion in 2014 and will be directly linked by a sheltered bridge to the Sentosa Express monorail, the Beach Carpark and a new Arrival Plaza for coaches.

Scaled down to a child's size, KidZania is essentially a city of its own, just for kids, with its own national anthem, declaration of independence and economy and is complete with buildings, paved streets, vehicles, a functioning economy, and recognisable destinations sponsored and branded by leading international and local brands.

Tunku Dato' Ahmad adds "apart from providing children the opportunity to gain more than just a great time with our unique edutainment concept, we are looking forward to introducing KidZania as a revolutionary marketing tool, providing local and international brands a new way of extending brand awareness. Through the child's own experience with KidZania's activities, these Industry Partners help set the benchmark for their future ambitions, and allow them to identify with the brands' corporate values and respective work ethics."

Themed Attractions currently manages and operates KidZania Kuala Lumpur, which opened earlier this year, and it will also manage and operate KidZania Singapore through its joint venture with Boustead Holdings Berhad via Rakan Riang Pte Ltd. The award-winning family education and entertainment centre in Singapore is set to be the third in South East Asia with existing KidZanias in Jakarta, Indonesia and Kuala Lumpur, Malaysia.

The announcement on KidZania Singapore comes weeks after Sentosa opened the Port of Lost Wonder (POLW), its outdoor waterplay attraction, for children aged three to ten years old. The launch of POLW in April 2012 marked the start of Sentosa's 40th anniversary celebrations, which will culminate in a birthday party on the island resort on 1st September. The island is also preparing to receive its 150 millionth guest this year.

For more information go to





Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism


BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks


Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more




Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology


XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness


Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces



Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues



A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business