TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…read more
Key industry communicators to present at first ever industry summit
Australia’s first ever event focusing on enhancing communication and marketing activities across all sectors of the leisure industry is to be addressed by leading industry professionals – who will equip delegates with essential skills in this vital management discipline.
Being presented at Sydney’s ANZ Stadium on Thursday 24th August, the Leisure Industry Communication and Marketing Summit and Awards aims to be informative, enjoyable, intelligent, stimulating and essential.
In staging this first ever event of this type for the leisure industry, Australasian Leisure Management Publisher and event organiser Nigel Benton explains “the leisure industry and its diverse sectors have a very variable approach to communications and marketing.
“At its best, the industry has many operators who are exceptionally effective in how they communicate and it’s from these areas that we are drawing the speakers and panellists who will address the Summit - specialists in aquatic, attraction, entertainment, events, fitness, parks, recreation, sport, tourism and venue management - who have invaluable insights and experience to share.
“However, from my experience there are a significant number of organisations and professionals who don’t understand the fundamentals of effective communications and marketing and its importance in businesses relations with customers, the media and key markets.
“As a result, the activity is often ignored, under resourced and even feared.”
Benton emphasises that effective communications and marketing is about reputation and building the credibility of a brand, service or activity – assets vital to any business, service or activity.
As a result, the Leisure Industry Communication and Marketing Summit will address the principals and importance of effective communications and marketing as well as providing practical examples that delegates can immediately put into action in their workplace.
Benton adds “there are communications and marketing fundamentals that every business should have in place and we hope that by providing these tools leisure industry operators and professionals will be more effective in building their brands and reputation.”
A panel session at the summit, ‘Marketing and communications and its role in boosting your bottom line’ will explain why good communication and marketing isn’t an add-on but is a key part of any businesses activity.
This session will be addressed by leading industry practitioners Davin Miller (pictured), Chief Executive Australasia, Transaction Services Group - the owners of billing company Debitsuccess; Phil Heads, General Manager – Media, Communications and Government Relations, Sydney Cricket and Sports Ground Trust; and Nigel Miller, Managing Director of 24/7 gym group Plus Fitness.
The Summit will also address the role of communications and marketing in the fast changing of social media.
Here, Benton advises “social media is having a seismic impact on communications and marketing but businesses need to have an imaginative and comprehensive range of approaches in place to be effective in this space – and need to behave differently to how individuals use social media.
“As an example, the ‘#awesome’ approach that many businesses adopt is often too simplistic and fails to engage vital audiences.”
Equally, Benton stresses that ignoring social media is not an option, commenting “for businesses who chose to not be active on social media, it is likely that they have a presence on social media through customer or member comments about their products or services.
“Businesses need to be aware of what is being said about them as there is always the potential for a disgruntled member or patron’s complaint goes viral.”
The Leisure Industry Communication and Marketing Summit will also include sessions on emergency and crisis management and the presentation of the second Leisure Industry Communication and Marketing Awards.
The Summit and Awards are being held at Sydney’s ANZ Stadium on Thursday 24th August
Click here for more information and/or to register for the Leisure Industry Communication and Marketing Summit and Awards.
Click here to view event details in the Australasian Leisure Management industry Calendar.
15th December 2016 - INAUGURAL LEISURE INDUSTRY COMMUNICATION AND MARKETING AWARDS
27th October 2016 - ARDENT LEISURE IN TURMOIL AFTER DREAMWORLD RIDE TRAGEDY
18th September 2013 - AUSTRALASIAN LEISURE MANAGEMENT TO MARK 100 ISSUES
29th August 2012 - CYBEX LAUNCHES PR GUIDE FOR FITNESS BUSINESSES
15th June 2012 - WHY DID IT TAKE FITNESS FIRST FOUR YEARS TO SAY ‘SORRY’?
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
Click here to view our subscription options.
The Complete Guide to Leisure Industry Products & Services.
The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…read more
Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…read more
At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…read more
ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…read more
Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…read more
Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!