Latest News

Back to Latest News back

 

Kathleen ‘Loserfruit’ Belsten signed to PWR content creator team

Kathleen ‘Loserfruit’ Belsten signed to PWR content creator team
September 28, 2021

PWR, a global leader in creating and developing entertainment in online gaming, has signed Kathleen ‘Loserfruit’ Belsten to its content creator team.

With over four million subscribers across her channels on YouTube and 2.6 million on Twitch, Belsten is one of the world’s most well-known and successful streamers and gaming personalities, sharing regular content with her engaged fans. She also achieved the significant accolade of being the second content creator to receive her own Fortnite Outfit as part of the Fortnite Icon Series.

Belsten will be joining forces with the PWR team to create fresh new content and gaming experiences across PWR’s channels. While Belsten and Lachlan Power, PWR’s founder, are both Australian and have frequently worked alongside each other since 2017, this signing represents the first formal collaboration together on building PWR’s growing brand platform.

Power enthused “I’m so excited to welcome Loserfruit to our team and have her as an ally in creating and developing new content to entertain and engage our audiences. Over the years she has developed a strong reputation among the online gaming community as being a fun, engaging and dedicated creator, so it makes sense to have her join the PWR team as we make even more awesome content and experiences.”

In an industry often represented as being male dominated, data from Digital Australia’s 2020 report* suggests that since 2005 the number of female players has levelled to almost 50/50. Belsten is passionate about using her platform to support the removal of stereotypes in the gaming industry and to encourage fellow gamers to pursue their passion no matter their attributes. Both Belsten and PWR are committed to fostering and developing communities for everyone, everywhere. 

Belsten adds “I’ve been really inspired by what team PWR is doing and am stoked to be a part of it.  I have always strived to encourage others and help foster talent using my platform and that’s something PWR is already doing and something that I want to be a part of. I’m looking forward to working on the exciting projects PWR has in the pipeline and bringing my own personality and initiatives to this organisation.”

The new content created in synergy between Loserfruit and PWR will start to be released in the next few weeks, with key activities to look out for including more PWR in house Pro-Ams, co-streams and new Fortnite content.

Click here for more information on PWR.

Related Articles

4th May 2021 - IOC launches into esports and gaming

4th December 2020 - PwC report predicts Australian gaming and esports market to grow by 7% a year

9th October 2020 - Aristocrat agrees Allegiant Stadium partnership to highlight gaming technology

20th August 2020 - Monash University to support student eSports gaming

17th June 2019 - City of Ballarat delivers inaugural Winteractive Arcade for fans of gaming 

23rd February 2019 - Battlefield Sports to host global Innovation Summit on the future of live gaming technology

14th May 2018 - eSports executive says Australia can become world-class gaming nation

9th October 2017 - Bastion Collective partners with Avant Gaming eSports team

4th September 2017 - Zero Latency’s Brisbane VR gaming arena launch a flag bearer for multiple future openings

26th July 2016 - Escape rooms expand gaming concepts into live-action experiences

12th June 2013 - Gaming attractions anticipate ‘zombie’ trend

15th March 2011 - Battlefield Sports co-Founders to lead 2011 International Live Gaming Conference

29th June 2021 - MKTG partners with LetsPlay.Live to expand esport commercial opportunities in Australia

11th May 2021 - World eSports League unveiled in South Korea

28th April 2021 - Esports cup to be held for first time in Greater Hamilton

11th December 2020 - New MotoGP eSport Indonesian Series to begin in 2021

18th July 2020 - Eden Park to become New Zealand’s home of esports

13th March 2020 - Australia’s largest esports arena opens in Melbourne

13th March 2020 - 2020 Sports Technology Awards recognises MotoGP eSport Championship

15th January 2020 - Belgravia Leisure and the Gamer Academy combine to deliver esports and education program


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

AIS Water

AIS Water, the trading name of Australian Innovative Systems, is a multi-award winning, Australian owned leader in the design, production and supply of commercial and residential chlorine generators…

read more

Aquatics / Safety / Technology

 
 

Spill Station Australia

Compliant chemical storage and decanting solutions. Includes spill kits, spill containment pallets, chemical decanting decks and safety shower and eyewash equipment. See our full range of solutions

read more

Aquatics / Safety / Security / Venues

 
 

GymMaster

Contact: Australia: (+61) 1800 849 001 New Zealand: (+64) 3 668 5727 International: (+1) 415 915 0375

read more

Fitness / Recreation / Technology

 
 

Quayclean

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

Chadson Engineering Pty Ltd

Australia’s leading manufacturer of horizontal and vertical media filters suited to all types of commercial pools, water playgrounds marine parks, aquaculture and zoos. They are an ideal…

read more

Aquatics / Technology / Waterparks

 
 

Again Faster

ABOUT Again Faster is a Brisbane based, Australian owned supplier of strength and conditioning and functional fitness equipment. With nearly 10 years experience in the Australian market, we are…

read more

Fitness / Recreation

 
 

Vivaticket

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as Vivaticket Pty Ltd.  Vivaticket is the ideal strategic partner for the organisation and management of your…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

Momentus Technologies

About: Momentus Technologies is a global provider of industry-leading venue and event management solutions that empower organizations to create extraordinary moments. With over 50,000 users in more…

read more

Entertainment / Events / Hospitality / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business