AusLeisure

The ambitious K11 MUSEA museum-retail complex, which aims to transform the 28 hectare, US$2.6 billion art and design district at Hong Kong’s Victoria Dockside, is to open next year.

New World Development’s project on the Tsim Sha Tsui harbour front is seen as a key site in the Chinese administrative region with the K11 MUSEA development expected to reinvigorate the area, turning it into a high-end retail, art, cultural and fine dining destination.

Targeted at ‘global millennials’, the K11 MUSEA will reach up 10 storeys and is set to house a wide range of international brands in its retail spaces. The project is being designed by James Corner of James Corner Field Operations and Forth Bagley of Kohn Pederson Fox.

Already responsible for a range of innovative art museum-retail hybrid malls across China, the K11 Group invests globally in technology, retail, fashion, property, entertainment, media and design.

Introducing this new project, Adrian Cheng, Executive Vice Chairman of New World Development and founder of K11 Group, explains “K11 MUSEA, anchoring the newly designed Victoria Dockside, marks a significant milestone in retail development.

“Its location, scale and concept are unique - the project involves leading architects as well as over 100 local and international designers and artists.”

Cheng claims that the project will, “bring great cultural content back to Hong Kong’s Tsim Sha Tsui waterfront, which he sees as having lost its former charm since the late 1990s.

“K11 MUSEA will be Hong Kong and Asia’s new cultural destination, where global millennials can come together and discover their muse.”

K11 MUSEA has taken note of research highlighting Asian millennials as ‘super consumers’, set to drive global consumption with their spending power set to reach US$6 trillion by 2020. This demographic sees tourism and luxury as key factors in an indulgent lifestyle reflective of social status.

Art and culture are also important and K11 MUSEA will host a world-class public art collection. The 185 metre² Sunken Plaza amphitheatre is a key feature with a facade featuring conical-shaped glass panels. Programmed water patterns and a misting system are also planned. A large LED screen will also turn Sunken Plaza into an immersive venue for live theatre and music, and film festivals.

K11 MUSEA has already achieved green building pre-certifications that boast the U.S. LEED (Gold) and the Hong Kong BEAM Plus (Gold) standards. The centre will include extensive greenery and over 4,600 metre² of living walls (around the surface area of 18 tennis courts).

Rainwater harvesting will provide 100% of irrigation water. A seawater-cooled, oil-free HVAC chiller system will reduce annual energy consumption by over 12% compared to the stringent baseline of the American ASHRAE 90.1 standard.

28th May 2018 - NEW CENTRE FOR HERITAGE AND THE ARTS OPENED IN HONG KONG

5th February 2017 - NEW HONG KONG PARK TO OFFER URBAN HAVEN

4th September 2015 - MARGARET COURT ARENA RECEIVES LEED GOLD CERTIFICATION 

26th November 2014 - CONSTRUCTION ADVANCES ON WEST KOWLOON CULTURAL DISTRICT VENUES 

18th November 2014 - HKCEC RECEIVES INTERNATIONAL RECOGNITION FOR SUSTAINABILITY

27th September 2013 - FIRST VENUE COMMENCES CONSTRUCTION AT HONG KONG ARTS HUB

11th June 2013 - MUSEUMS DRIVE ECONOMIC AND CULTURAL TRANSFORMATION 

14th March 2013 - HONG KONG MUSEUM OF ART ANDY WARHOL EXHIBITION GREETS 200,000TH VISITOR

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe. 

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.