Latest News

Back to Latest News back

 

Jupiters Gold Coast transitions to new brand

Jupiters Gold Coast transitions to new brand
March 21, 2017

Gold Coast tourism landmark, Jupiters Hotel & Casino, the site for many industry conferences and events, is transitioning to its new brand as The Star, Gold Coast.

The rebranding of the 30-year-old casino, hotel and events venues facility is part of a transition by parent company the Echo Entertainment Group to become The Star Entertainment Group.

Being progressively rolled out across the casino operator’s properties in Sydney, the Gold Coast and Brisbane, Echo Chief Executive Matt Bekier said the name change, which will see the company trade under The Star banner, will allow a seamless transition to a consolidated brand platform.

Bekier stated “with the $345 transformation underway at the Gold Coast we are creating a casino which will look very different from the old Jupiters. Now we really need to lift our game.

“Previously, we did not have the facility to shift our high-end customers from Sydney to the Gold Coast but we will now be providing a new-look property which will appeal to VIPs.

“We are not only spending money on the property, we are about to begin a new customer service program which will offer a true high-value customer proposition.”

The rejuvenation of the Gold Coast property is seeing the development of a new 17-storey, six-star all-suite hotel at the front of the property, scheduled for completion completed in time for the Gold Coast 2018 Commonwealth Games.

Bekier added “this is more than a change of name and logo. It marks a step change in the way we intend to operate.

“As a group we will own and operate truly world-class integrated resorts that will retain local identity but deliver consistently premium standards of service and experiences.”

The Star Sydney is also being rebranded while the Treasury Casino & Hotel in Brisbane will be known as Treasury by The Star as an interim rebrand and renamed The Star, Brisbane when the Queen’s Wharf integrated resort opens in 2022.

Image: Artist'c concept for the redeveloped The Star, Gold Coast.

13th November 2016 - 5,500 CROWD BRING THE PAN PACIFIC MASTERS GAMES TO A CLOSE

5th September 2016 - $3 BILLION GOLD COAST CASINO RESORT TO INTEGRATE WITH SEA WORLD

17th May 2016 - STAR ENTERTAINMENT GROUP UNVEILS GOLD COAST INTEGRATED RESORT MASTERPLAN

19th February 2016 - NEW $1 MILLION PARKLAND DEVELOPMENT FOR BROADBEACH

4th August 2015 - QUEENSLAND GOVERNMENT BACKS PLANNING FOR NEW GOLD COAST INTEGRATED RESORT PROJECT

21st July 2015 - DESTINATION BRISBANE CONSORTIUM SUCCESSFUL IN BID TO REDEVELOP BRISBANE’S QUEEN’S WHARF

 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

LIFE FLOOR (Aus & NZ)

Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces

 
 

Myzone

Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness

 
 

SOLARWISE NSW DOLPHIN TECH

Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…

read more

Aquatics / Venues

 
 

INTELLIGENZ

Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…

read more

Access / Billing / Finance / Marketing / Technology

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

AlphaFit

AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business