Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…read more
Japan National Tourism Organisation looks to expand marketing across Australasia
The Sydney office of the Japan National Tourism Organisation is to extend its focus across the Tasman Sea to take on a more proactive role in enticing New Zealand travellers to Japan.
With three major sporting events coming up in Japan, the Rugby World Cup 2019, Tokyo 2020 Olympics and Paralympics, and the World Masters Games 2021, JNTO is keen to emphasise that there has never been a better time to reach a nation that is especially passionate about sports.
JNTO and Japan Tourism Agency (an agency of Japan’s Ministry of Land, Infrastructure, Transport and Tourism) will conduct preliminary promotional activity in four new secondary markets: New Zealand, Mexico, Switzerland and the Netherlands, with the view to add these to the list of existing primary target markets China, Korea, Taiwan, Hong Kong, Thailand, Singapore, Malaysia, Indonesia, the Philippines, Vietnam, India, Australia, USA, Canada, United Kingdom, France, Germany, Russia, Italy and Spain.
New Zealand saw a record number of visitors to Japan in 2018, a total of 73,208 travellers visiting the country and a 12.8% year-on-year increase from the previous year. JNTO plans to continue this positive momentum by more actively engaging and educating the market about travel opportunities in Japan.
Kana Wakabayashi, Executive Director of JNTO in Sydney Office, advises “New Zealand has always been a market we have wanted to expand into, especially since we have already participated in local cultural events together with the Japanese Embassy and local Consulates. Now that New Zealand has been identified as an emerging market, we hope we can make a bigger impact and actively reach potential travellers.”
Marketing activities planned for New Zealand over this coming year include BtoB seminars, exhibiting at local BtoC events and also BtoC marketing.
The Japan National Tourism Organisation (JNTO) is an independent agency of the Japanese government, promotes Japan as a leisure and business destination to connect Japan to the world. Through its 21 offices worldwide, JNTO disseminates information, conducts publicity and exhibitions, supports tour development and carries out research activities.
JNTO Sydney Office currently has a Marketing and Media tender open for agencies who are interested in working with JNTO to market in New Zealand.
Click here for more information on the tender, which closes on 14th May.
Image show the city of Yokohama with Mt Fuji in the distance.
7th April 2019 - New organisation for Japanese sport and entertainment venues
5th April 2019 - Shaun the Sheep attraction opens in Japan
7th February 2019 - 2019 Rugby World Cup approaches sell-out
28th November 2018 - Innovative experiences attract visitors to Japan Kumamoto Castle
21st September 2018 - Organisers report high demand for Rugby World Cup 2019 travel and hospitality packages
5th July 2018 - UNESCO adds 18 sites to World Heritage list
21st June 2018 - Massive expansion plans for Tokyo DisneySea
2nd March 2018 - Japan’s Hakuba Valley joins Vail Resorts Epic Pass initiative
21st May 2012 - JNTO commences snow promotion
6th November 2011 - Japanese tourism’s post earthquake recovery
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…read more
SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…read more
Supreme Heating is a proud Australian owned company specialising in the latest energy efficient heating solutions. Since 1990, Supreme Heating has designed and installed commercial pool heating…read more
JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…read more
PulseTec Solutions is a leading provider of software systems and solutions to the health and fitness industry for more than a decade. Our key products and services include ClientConnect studio and…read more
Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…read more
Ecoline is a highly experienced and skilled company that offers world-first technology in safety, protects the environment and provides a unique and challenging custom-made adventure and educational…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!