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The IRONMAN multisport series has announced a multi-year partnership with New Zealand-based PURE Sports Nutrition as the Official Electrolyte Hydration for the IRONMAN Oceania series, The Pioneer, The Motatapu Off-Road Sports Event and the Air New Zealand International Hawkes Bay Marathon.

With more than 40,000 athletes competing each year across the events, high quality sports nutrition is a key component of race day success, PURE Sports Nutrition Director, Rosa Carter explained “we’re proud to bring our natural, premium electrolyte hydration range to the world’s top triathletes and multi-sport athletes.

“When we began our journey to create a heathier sports nutrition range for active consumers, we adopted a simple mantra, ‘Pure, Clean, Performance,’ with a vision to provide natural and great tasting products backed by sports science, that our customers would want to use when training and racing. “

PURE was founded in 2013 by brother and sister Simon and Marewa Kraak, both active cyclists at the elite level who struggled to find high quality, natural sports nutrition. Combined with Marewa’s degree in Sports Nutrition, the duo set out to fill a gap in the global sports nutrition market with a range that used no artificial colours or flavours.

PURE Sports Nutrition electrolyte hydration range was formulated with a carbohydrates using a very fast absorbing sucrose and glucose base (no added fructose), high quality mineral salts to replace those lost during sweating (magnesium, sodium, potassium and calcium) and flavoured with real freeze dried fruit powder, giving a refreshing and great tasting sports drink, without being sickly sweet.

The result is a hydration range which has no artificial colours or flavours, no preservatives and is 100% vegan, gluten-free, Kosher, dairy-free and soy-free.

The PURE Sports Nutrition range has been extended to provide a full suite of products for before, during and recover, with all products manufactured in New Zealand and available online and in retail stores internationally.

The IRONMAN Group, Managing Director Oceania, Dave Beeche said the collaboration with PURE Sports Nutrition for the IRONMAN Oceania Series is a natural fit, bringing a partner dedicated to providing our world-class athletes with essential hydration and long-lasting, pure energy.

Beeche advised “PURE Sports Nutrition fits our focus of ensuring athletes have a premium experience when competing in our events, offering products that meet the high standards and expectation of top triathletes and multi-sport athletes from around the world, for training and competition."

Image courtesy of PURE Sports Nutrition.

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