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International tourism buyers look forward to TRENZ 2017

International tourism buyers look forward to TRENZ 2017
March 31, 2017

New Zealand’s continuing popularity as a visitor destination is fuelling demand for international travel and tourism buyers wanting to come to TRENZ 2017, the tourism industry’s most important international business event.

Being held in Auckland from 9th to 12th May, TRENZ 2017 will be attended by 377 trade and tourism buyers from 29 countries across the globe, including Australia, the Pacific, Asia, Europe, Scandinavia, and North and South America.

Looking forward to the event, Chris Roberts, Chief Executive of Tourism Industry Aotearoa (TIA), which manages TRENZ, comments “these are the most influential Buyers in terms of sending international visitors to New Zealand.

“The buyers are travelling here to negotiate contracts for the coming year and meet with 300 of the country’s leading tourism operators who will be showcasing their products and services at TRENZ.

In addition to reconnecting with well-established tourism operators, the Buyers will be keen to discover new and different experiences they can sell to consumers in their home markets.”

Roberts says demand to attend this year’s TRENZ has been extremely high and the event is at capacity, adding “that high interest reflects the buoyancy of New Zealand’s tourism industry which is enjoying record growth. International and domestic visitor spending is at record levels, worth $34.7 billion in the year ending March 2016, and the industry is well on track to achieve its Tourism 2025 aspirational goal of $41 billion in annual revenue.”

Roberts (pictured) also thanked TRENZ Premier Sponsor Air New Zealand for flying the majority of Buyers from around the world to attend the event.

Air New Zealand Chief Executive Officer Christopher Luxon says TRENZ will highlight New Zealand’s diverse attractions to an influential network of international trade and media.

Luxon stated “ensuring our regional centres get their fair share of tourism’s economic benefits is vital to achieving sustainable tourism growth that’s positive for all New Zealand.

"Building demand for premium experiences throughout New Zealand is a key way to encourage visitors to stay longer, see more and spend more.

“We’re pleased to play our part in promoting and connecting visitors to the unique destinations and experiences our country has to offer.”

Over the four day event, sellers and buyers will have a total of 17,000 15 minute meetings, in  a business-focused ‘speed dating’ format.

Roberts concludes “buyers tell us that TRENZ is the most important New Zealand tourism product purchasing activity they undertake.

“The deals they make and relationships they build at this year’s event will generate tens of millions of dollars’ worth of new tourism business for the New Zealand economy, benefitting communities across the country.

“We will also be working hard at TRENZ to get traction against our industry goals of encouraging visitors to travel to more regions, and to come outside the peak season.” 

TRENZ 2017 will take place in Auckland at The Cloud and Shed 10 (Queens Wharf).

Click here for event details in the Australasian Leisure Management industry Calendar.

31st January 2017 - TOURISM INDUSTRY AIMS TO MAINTAIN RECORD GROWTH

8th June 2016 - EVENTS TO DISCUSS THE ROLE OF TOURISM IN REGIONAL NEW ZEALAND

14th May 2016 - NEW IDENTITY FOR NEW ZEALAND’S PEAK TOURISM BODY

12th May 2016 - NEW ZEALAND TOURISM SET TO EXCEED 2025 GROWTH GOAL

17th March 2016 - INTERNATIONAL TOURISM BUYERS PREPARE FOR TRENZ 2016


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