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International Tennis Federation unveils historic rebrand of Fed Cup
The International Tennis Federation (ITF) has today announced that Fed Cup, the global women's tennis team tournament, has been renamed the Billie Jean King Cup by BNP Paribas.
It is the first time a major global team competition has been named after a woman, ushering in a new era for the historic tournament and representing a landmark moment for sport.
A champion on the court and a pioneer off it, Billie Jean King is a global campaigner for equality who has dedicated her life to fighting discrimination in all forms. The values she represents epitomise the ethos of a tournament that has evolved to become the largest annual international team competition in women's sport, with 116 nations entered this year.
The rename follows the introduction of a new finals format that will bring the 12 best nations together over one week in Budapest to compete to become world champions. From 2021, the Billie Jean King Cup Finals will award the biggest annual prize fund in women's team sports.
ITF President David Haggerty advised "from playing the first Fed Cup as a member of the victorious US team and founding the WTA, to being the first female athlete awarded the US Presidential Medal of Freedom, Billie Jean King has never stopped breaking new ground. Today she adds another 'first' to that list. This is a fitting tribute to everything she has achieved and will provide a lasting legacy to inspire future generations of players and fans."
King's close personal association with the Fed Cup began at the inaugural tournament in 1963 and was cemented over the next 40 years. She went on to lift the trophy as player or captain on 10 occasions – more than any other individual in history. King was appointed as the competition's first Global Ambassador in 2019.
Billie Jean King notes "there is nothing quite like the feeling of representing your country and being part of a team, which is why this competition is so special and important to me. It is an honour to have the women's world cup of tennis carry my name and a responsibility I will not take lightly. Our job is to share this vision with future generations of young girls, because if you can see it, you can be it."
14th September 2020 - Tennis Australia announces Paula Robinson to lead new Gender Equality National Taskforce
9th September 2020 - Heffron Park Tennis Centre marks one-year anniversary
9th September 2020 - Study shows tennis players live longer
11th August 2020 - iDwala transforms Point Lonsdale Tennis Courts for local sporting community
28th July 2020 - Redeveloped Sunshine Coast Tennis Centre officially opens
28th January 2020 - Australian tennis great Margaret Court honoured at Australian Open
30th December 2019 - Tennis legend Ken Rosewall unveils Sydney Olympic Park Tennis Centre upgrades
6th December 2019 - 10 tennis courts to be upgraded in South Australia
8th September 2019 - Tennis Australia and Ticketmaster agree partnership for tennis events
18th June 2019 - Fed Cup tennis final to be played in Perth for first time since 1971
30th March 2019 - ITF seeks new Hopman Cup host
29th July 2020 - WTA Pan Pacific Open cancelled due to Coronavirus fears
24th April 2020 - WTA founder, Roger Federer and Rafa Nadal propose merger of ATP and WTA
1st November 2019 - Shenzhen stages first edition of WTA Finals
27th December 2019 - Leading global brands partner with ATP Cup
20th March 2018 - WIN Entertainment Centre to host critical Fed Cup tie
22nd March 2016 - Pat Rafter Arena to gain clay court surface for Fed Cup clash
17th August 2018 - Majority of nations vote for new season-ending Davis Cup tournament
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