Latest News

Back to Latest News back

 

International sporting federations need to offer more to host venues and cities

International sporting federations need to offer more to host venues and cities
May 8, 2019

International Federations should show a greater commitment towards helping host cities to amplify their brands through events, delegates heard at SportAccord Gold Coast heard yesterday.

In a Panel Session on sport destination cities branding in the CityAccord event stream, MI Associates Principal James Paterson said that international federations “should be far more focused on how to help the city to tell the story”, adding “you need to have something that showcases what that destination is all about and rights-holders should be far more proactive. It’s really about rights-holders and cities building a relationship together.”

The Scene Setter presentation was provided by Nitro Circus President Andy Edwards, who explained how city branding has evolved into activations such as “spectacular stunts on iconic cities or landscapes, bespoke original content and in-market athlete visits”.

EventScotland Director of Events Paul Bush advised that that rights-holders should treat host cities as true commercial partners and acknowledge that “money is not there on a plate”.

Hamish Anderson, Head of Major Event Acquisition and Strategy at Visit Victoria, said it is always important to “tell a story about who you are as a city”.

According to Carol Hudson, Vice President Sports Development at the Greater Fort Lauderdale Convention & Visitors Bureau of Florida, USA, such an approach includes showing the city’s flexible hosting capabilities.

Image: Nitro Circus at Wollongong's WIN Stadium.

Related Articles

7th May 2019 - Governing bodies must add value to sport

6th May 2019 - IOC President Thomas Bach encourages Brisbane 2032 Olympic Games bid

16th April 2019 - Australasian Leisure Management named among SportAccord Gold Coast media partners

3rd August 2018 - Eden Park looks to welcome Nitro Circus

6th June 2014 - Nitro Circus Live concludes record breaking tour with 12 sold-out shows

17th August 2013 - Host cities named for FIFA Under 20 World Cup New Zealand 2015

15th February 2012 - 2013 Masters Games host city announced

6th August 2010 - FINA World Aquatics Convention provides host city insights


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism

 
 

The P.A. People

The P.A. People is a specialist contractor in the areas of Sound Reinforcement, Performance Lighting, Audio Visual Systems, Video and Communications. Over the past 40 years we have developed a…

read more

Entertainment / Events / Sport / Technology / Venues

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more

Play

 
 

GEOFF NINNES FONG AND PARTNERS

Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business