Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…read more
International sporting federations need to offer more to host venues and cities
International Federations should show a greater commitment towards helping host cities to amplify their brands through events, delegates heard at SportAccord Gold Coast heard yesterday.
In a Panel Session on sport destination cities branding in the CityAccord event stream, MI Associates Principal James Paterson said that international federations “should be far more focused on how to help the city to tell the story”, adding “you need to have something that showcases what that destination is all about and rights-holders should be far more proactive. It’s really about rights-holders and cities building a relationship together.”
The Scene Setter presentation was provided by Nitro Circus President Andy Edwards, who explained how city branding has evolved into activations such as “spectacular stunts on iconic cities or landscapes, bespoke original content and in-market athlete visits”.
EventScotland Director of Events Paul Bush advised that that rights-holders should treat host cities as true commercial partners and acknowledge that “money is not there on a plate”.
Hamish Anderson, Head of Major Event Acquisition and Strategy at Visit Victoria, said it is always important to “tell a story about who you are as a city”.
According to Carol Hudson, Vice President Sports Development at the Greater Fort Lauderdale Convention & Visitors Bureau of Florida, USA, such an approach includes showing the city’s flexible hosting capabilities.
Image: Nitro Circus at Wollongong's WIN Stadium.
7th May 2019 - Governing bodies must add value to sport
3rd August 2018 - Eden Park looks to welcome Nitro Circus
17th August 2013 - Host cities named for FIFA Under 20 World Cup New Zealand 2015
15th February 2012 - 2013 Masters Games host city announced
6th August 2010 - FINA World Aquatics Convention provides host city insights
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
The P.A. People is a specialist contractor in the areas of Sound Reinforcement, Performance Lighting, Audio Visual Systems, Video and Communications. Over the past 40 years we have developed a…read more
Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…read more
Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…read more
Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…read more
Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…read more
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!