Latest News

Back to Latest News back

 

International Quadratics and Pierce Pools Supplies reveal new InterQuad branding

International Quadratics and Pierce Pools Supplies reveal new InterQuad branding
May 28, 2024

Leading aquatic product suppliers International Quadratics and Pierce Pool Supplies have today revealed a refreshed name and logo - Interquad - for their group operations.

With International Quadratics and Pierce Pool Supplies having merged in 2008 to deliver everything in aquatics, both commercial and residential, under one roof, the new updated brand identity was designed specifically to highlight InterQuad’s values of trust, expertise, and fun.

A nod to the companies shared 150-year history, the new look and feel highlights Interquad’s ongoing commitment to innovation and setting the future pool industry up for success.

InterQuad Marketing Manager, Marcelle Benjamin advised “our new branding and logo strike the perfect harmony between modern design and enduring tradition.

“The new identity not only reflects our commitment to excellence, but also amplifies our dedication to serving customers with distinction. The revitalised brand resonates with the quality and integrity at the heart of our products and services.”

The reimagined logo is a contemporary interpretation of the previous design, bidding farewell to the much-loved dolphin in favour of a dynamic Q-tail that represents the fun side of InterQuad, visually representing a waterslide or a wave.

The new secondary logo features an italicised ‘I’ as a nod to the rich history and previous logo. A new brand colour of deep blue reflects the intelligence and trust that have made InterQuad a staple of the aquatic and leisure industry.

The new brand identity hasn’t changed anything about InterQuad’s approach to customer service. Acquired by Reece in 2022, with the new look and feel co-designed with Reece owned-creative agency - Trout Creative Thinking - and will ensure consistency and open the door for more creative marketing opportunities in the future.

Click here to visit InterQuad's newly branded website. 

Related Articles

1st February 2024 - pHlozone software delivers new levels of technology for management of aquatic facilities

13th June 2023 - pHlozone software delivers new levels of technology for aquatic facility management

16th November 2022 - Reece Group announces completion of International Quadratics acquisition

7th April 2021 - Vale: Adam Lloyd

30th November 2020 - International Quadratics launches pHlozone aquatic facility management software

16th July 2018 - IQ Pool Solutions introduces ‘code brown’ treatment solution

18th June 2018 - Significant anniversaries for Pierce Pool Supplies and International Quadratics

26th September 2016 - International Quadratics welcomes new talent

9th September 2016 - International Quadratics acquires Pool Resources SA

8th February 2016 - New branding for International Quadratics

23rd March 2015 - International Quadratics launch revolutionary tablet to kill water related bacteria

10th October 2013 - International Quadratics and Pierce Pool Supplies back Royal Life Saving Society NSW

23rd August 2013 - International Quadratics’ achievements recognised with twin awards

10th May 2012 - International Quadratics partners with SPASA NSW to deliver pool management training

22nd November 2011 - International Quadratics appoints interstate distributors for its commercial division


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Exerp

Exerp is a global IT specialist in member management software for the fitness and leisure industry. By focusing on the needs of large enterprises, where streamlining, control and scalability are…

read more

Fitness / Technology / Wellness

 
 

PaySmart

Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology

 
 

Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism

 
 

Riedel Communications Australia Pty Ltd

We live for media production and global events, providing real-time networks for video, audio, data and communications.

read more

Entertainment / Events / Technology / Venues

 
 

SportEng

ABOUT SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with…

read more

Consultants / Recreation / Sport / Surfaces / Venues

 
 

Jonas Leisure

Jonas Software operates over 110 independently managed software brands around the world, providing them with the strategic guidance and financial security required to be leaders in their respective…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

LIFE FLOOR (Aus & NZ)

Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business