Latest News

Back to Latest News back


International events award for Rotorua

International events award for Rotorua
October 25, 2013

Rotorua's reputation for hosting world-class events has been recognised on a global scale with the city receiving an International Festivals and Events Association (IFEA) World Festival and Event City Award.

Designed to recognize 'exemplary' cities around the world who have 'raised the bar' in relation to hosting community and major events, the award acknowledges Rotorua's status as a region that makes it easy to host successful events, with the IFEA judges acknowledging the city's "community leadership and ongoing, concerted efforts/support to provide a positive local environment that is conducive to and encourages the success and growth of festivals and events."

The Rotorua District Council's Events and Venues Rotorua team co-ordinated Rotorua's entry, in partnership with the Council, Destination Rotorua Marketing and a number of other agencies and organisations.

Events and Venues General Manager, Peter McLeod says the result provides formal, international recognition that Rotorua has the expertise, infrastructure and passion to deliver outstanding events that are on a par with anything held anywhere else in New Zealand or the rest of the world.

McLeod explained "over the past ten years, events have evolved and developed internationally to the point where they are regarded as an important tool for promoting a region as a great place to do business, live, play and visit.

"Rotorua is no different in this respect. Our major and community events make a considerable economic contribution to the region's growth strategy and add value to our destinational brand.

"Events attract visitors to Rotorua, who spend money on food, accommodation and activities. But just as importantly, events contribute to the vibrancy of our local communities, providing quality activities and attractions for Rotorua's residents to experience and enjoy.

"We are proudly 'Famously Rotorua' and this award reinforces the fact that we are now truly world famous for our events as well."

McLeod says the award also provides deserved recognition to Events and Venues' Community and Major Events team, led by manager Martin Croft, adding "this is a small but efficient team of just three people who punch well above their weight in terms of attracting, creating and supporting world-class community and major events. This international recognition is a further credit to them and their efforts."

In the past 12 months, Rotorua has hosted more than 150 major and community events, including the GLO Festival, a myriad of running, triathlon and multisport events including XTERRA and the Tarawera Ultramarathon, Raggamuffin, Te Matatini, the Rotorua Bike Festival, Rotorua Marathon, Fire and Ice, the Lakeside concert and many more.

In 2011, Rotorua hosted three Rugby World Cup pool games at the Rotorua International Stadium (pictured below) and a major festival of community events throughout the event. Other high profile events in recent years include the 2005 British and Irish Lions Tour, the 2006 World Mountain Bike Champs, the 2010 World Mountain Bike Single Speeds and the World Blind Sailing Champs in 2009.

In the next nine months, Rotorua will host the World Rafting Champs, the 50th running of the Rotorua Marathon, GLO and a host of other summer events.

In the past 12 months, it is estimated that more than 200,000 people have been involved in Rotorua events as a participant or a spectator, with hundreds more involved as volunteers.

Martin Croft sees that events are now an important business for every district in New Zealand, and it's critical that Rotorua continues to place a strong focus on having the right support, facilities, infrastructure and people to keep and attract events.

Croft explains "we have some distinct advantages over other regions and we have an events strategy in place to ensure that we are in the best possible position to support existing events, as well as attracting new ones, and this award is further reinforcement that we are on the right track.

"Events aren't successful without the input and effort of a large number of different groups – either directly or indirectly. In Rotorua, we have the privilege of having considerable support from our community, event organisers and local businesses and operators. This includes the Rotorua Energy Charitable Trust who provide significant funding not just for events, but also for our events infrastructure, such as the Energy Events Centre. Quite simply, our city wouldn't be in this strong position without all of these people and organisations."

Rotorua's Major Events Strategy (2012 to 2014) outlines four key priority areas for community and major events, including driving economic growth from events, enhancing Rotorua's reputation as a world-class destination to live, work and invest, to increase community participation and involvement and to improve the city's ability to support events. The plan also includes definitions and targets for key events.

For more information go to






Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing


Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology


TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues



Email for trade enquiries:  Customer support desk - Click Myzone support or go to ‘help’ on myzone app to access live support. Myzone® is the leading…

read more

Fitness / Sport / Technology / Wellness



Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation


Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues


State Wide Pool Services

Known as Hydrilla since September 2020 - see

read more



get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business