AusLeisure

Nobody’s Princess – an innovative technical snow gear brand for women – is disrupting the snow sports industry by spotlighting a growing gap in the market, which has long overlooked the needs of female athletes and enthusiasts.

Maria Baker (pictured below), founder of Nobody’s Princess, is on a mission to give women the confidence to hit the slopes and has designed snow gear for all body types, shapes and sizes.

Nobody’s Princess was launched amid the COVID-19 lockdowns in 2020 and has since seen rapid growth, recently earning the 2024 STWS Australian and New Zealand Sports Tech Award for the Fast Growth category.  

The brand was created to ensure women and girls feel confident in snow gear – offering functional, high-performance clothing designed for skiing and snowboarding in extreme temperatures and conditions.

An avid snowboarder since 2017, Baker struggled to find snow gear that comfortably fit her body shape, while allowing for full freedom of movement when on the slopes. A breakthrough came on a snowboarding trip in 2018 when Baker’s new snow pants ripped on a chairlift—prompting her to question why snow gear wasn’t made for women’s bodies.  

Baker shares "that moment on the chairlift was a wake-up call - not just for me, but for so many women who shared similar frustrations with snow gear. Hearing other women express the same struggles made me realise that we deserve gear designed for our bodies and our comfort.

“My goal with Nobody’s Princess is simple – to empower women to feel confident and unrestricted on the slopes, so they can focus on enjoying the sport they love.”  

Baker set out to partner with a designer who understood both the technical aspects of snow apparel and the unique needs of women.

Baker added “Partnering with a designer in this space was a game-changer. Together, we designed and tested a range of snow gear that fits and moves with women’s bodies, whilst not compromising on style.   

“Nobody’s Princess is about reclaiming our space in snow sports. This brand is for every woman who’s ever felt out of place in a sport dominated by male standards. We’re here to change that and push the boundaries, one perfectly fitting snow pant at a time.”

Nobody’s Princess has built a devoted fan base and is now available to customers worldwide through its online store. With its sights now set on expanding in the US market, the brand is taking the global snow sports industry by storm.

For more information visit nobodysprincess.com.au/

Related Articles

5th May 2025 - Queensland innovative sport technology spotlighted at NRL Magic Round Tech Showcase

12th October 2022 - Melbourne City FC men’s and women’s players to benefit from eo sport technology

11th June 2018 - New awards to recognise achievements in sport technology in Australia and New Zealand

10th February 2016 - Andrew Demetriou and Ben Buckley combine in new sport technology venture

26th February 2015 - Summit to explain use of sport technologies to enhance performance and drive success

28th July 2014 - Conference to explore technology opportunities in global sport technology

14th August 2013 - Sport technology innovators pitch for $20,000 prizes

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.