Latest News

Back to Latest News back


Industry leaders to help develop new Business of Fitness event

Industry leaders to help develop new Business of Fitness event
August 12, 2020

Leading industry suppliers have been revealed as members of the exhibitor advisory board for the new Business of Fitness 'B2B' trade show.

Highlighting the important role the new advisory board will provide in ensuring the event meets the high expectations of commercial stakeholders, ​Business of Fitness co-founder and Event Director, Shaun Krenz stated "the advisory board plays a critical role in helping us shape the development and strategic direction of the event for our partners. Identifying audience verticals, ascertaining the right product mix and providing feedback on how we can better meet the needs of the industry from a business-to-business event perspective are some of the themes we will explore with the board.”

The new independent and stand-alone B2B trade show is being curated to meet the needs of owners and operators of fitness facilities of all types across all verticals, aiming to deliver a comprehensive offering – from business education to one-on-one meetings to sourcing the latest equipment, technology and products for new and renovated facilities, as well as solutions to help operators grow their business.

Krenz noted "the enthusiasm for a business-led event has resonated well with industry leaders, and the level of insight shared with us already has been invaluable.” Mr Krenz said. The make-up of the board will continue to grow and evolve with an invitation for other stakeholders to become involved, as well as an operator’s advisory board to follow.

“The ideas and feedback from the group have already contributed significantly to our plans but as we move forward, I’m keen to hear from anyone else who would like the opportunity to be part of this important movement.”

The inaugural board members are:

• Michael Conlan, Managing Director, Johnson Health Tech/Matrix
• Tony De Leede, renowned Wellness and Fitness Entrepreneur, Wellness Solutions
• Ryan Hogan, Chief Executive, Les Mills
• Izhar Basha, founder and Chief Executive, EHP Labs
• Ed Zouroudis, co-founder and Chief Executive, Evolt
• Danny Pavlovich, founder and Chief Executive, Nutrition Systems
• Chris Skinner, Managing Director, HF Industries
• Brendan Davis, General Manager, Synergy Fitness
• Bass Halabi, Managing Director, Rogue Australia
• Adam Lewit, Director, NovoFit
• Daine McDonald, founder and Managing Director, Clean Health Fitness Institute
• Troy McBean, Managing Director, Leisure Concepts
• Sean Greeley, founder and Chief Executive, NPE Fitness

Advising that he is delighted to be involved with the board and contribute to the success of the inaugural event, Conlan stated “I was excited to see the announcement surrounding the launch of Business of Fitness. Within our industry there is a need and desire for a fresh new approach to a B2B event, one that engages participation from not just the traditional gym market but also associated vertical markets.”

Wellness Solutions' De Leede added "health and wellness are essential vehicles to progress forward in these tumultuous times. 
"The fitness industry understands this but what really excites me is the intent to provide a platform that connects with decision-makers across verticals you wouldn’t normally see at a traditional fitness show. The opportunity to meet professionals across a variety of industry sectors and to inform them on how to transform their place into a wellness space is quite a powerful offering I believe.”

Additional information about the event including date and venue will be announced shortly.

Related Articles

11th August 2020 - Fitness facilities at the crossroads and demanding new approaches

9th August 2020 - Gym owner calls for online protest over new NSW fitness club regulations

6th August 2020 - Fitness On Demand adds sales expert to Australian team

31st July 2020 - FILEX to return as organisers commit to future fitness trade show

28th July 2020 - Reed Exhibitions Australia announces discontinuation of The Fitness Shows in Melbourne and Sydney

22nd July 2020 - Shaun Krenz to drive new business-to-business event for Australasian fitness

21st July 2020 - Australian Fitness Show creator Shaun Krenz departs Reed Exhibitions

19th July 2020 - Without JobKeeper 60% of Australian fitness businesses will close in less than a month

13th July 2020 - Fitness clubs use Evolt 360 Body Scanners to help members achieve their goals

26th June 2020 - Les Mills Asia Pacific offers resources to clubs and instructors as reopenings commence

20th April 2020 - Wellness Solutions launches Wellness Lounge technology

24th March 2020 - NovoFit advises of its Coronavirus response

19th December 2019 - Fitness Australia and NPE to continue partnership that supports business owners

3rd December 2019 - Fitness Show’s Shaun Krenz assesses Top Fitness Trends for 2020

19th November 2019 - True Fitness appoints Leisure Concepts as exclusive Australian distributor

17th January 2018 - Johnson Health Tech appoints new Managing Director of Australian Division

6th March 2017 - EYE Fitness and Synergy Fitness join in merged equipment supply venture

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues


Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues


Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more




Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing



Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation


State Wide Pool Services

Known as Hydrilla since September 2020 - see

read more



Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business