Latest News

Back to Latest News back

 

Industry first for Foxtel Music and YMCA Victoria

Industry first for Foxtel Music and YMCA Victoria
March 28, 2018

In a first for the Australian fitness industry, Foxtel Music powered by Stingray and YMCA Victoria have partnered to deliver a dynamic music service to YMCA-managed recreation facilities throughout Victoria.

The rollout will commence with 15 sites across metropolitan Melbourne and regional Victoria, with additional YMCA-managed facilities adopting the music service by the end of the year.

Troy Walker, Health and Wellness Manager at YMCA Victoria, said the agreement would deliver a better member experience, and enable the organisation to manage the quality of the music, and relevance of key promotions and messages delivered to patrons.

Walker advised “we know that music is a critical part of the environment in our facilities. It may seem unimportant, but it’s the seemingly little things that can have a big impact on our members. Until now, our approach to music programming has been inconsistent throughout centres.

“In working with Foxtel Business to implement Foxtel Music, we can now deliver playlists researched specifically for our communities, playing a range of music styles throughout the day, in the right location, for the right audience.

For example, we can have upbeat music in the gym, while a more relaxed style plays in the cafe. With this technology, we can also schedule localised advertising and centre announcements, so our members only hear messages that are relevant to them.

“Finally, supporting local industry in all its forms is important to the YMCA. This agreement gives us the opportunity to feature more Australian artists as well as giving us control over the consistency and quality of what is being played.”

Raelene Smethurst, Director of Foxtel Business, added “the YMCA are one of the largest leisure and recreation facility managers in the country and we are excited by the technological and content opportunities this partnership represents for Foxtel.

“More than 18 million visitors a year come through the YMCA’s doors in Victoria, and only a quarter of those people plug in their headphones when they’re working out. Implementing great targeted music throughout the facilities creates the perfect music experience for all their members.

“Together we will deliver a premium quality music and entertainment service consistent with YMCA’s brand values into facilities that have highly varied member demographics, operating hours, locations and services.” 

13th December 2017 - YMCA AND PRECOR BRING THE LATEST IN EXERCISE TECHNOLOGY TO AUSTRALIA

11th October 2017 - YMCA TO INNOVATE IN AQUATIC FITNESS 

7th October 2017 - COMMUNITY WELCOMES REDEVELOPED CASEY STADIUM 

2nd October 2017 - NEW YMCA VICTORIA APPOINTMENTS TO PROVIDE GREATER STRATEGIC FOCUS

4th September 2017 - YMCA LAUNCHES VIRTUAL GROUP FITNESS CLASSES AT VICTORIAN FACILITIES

20th June 2017 - BOY GEORGE RECORDS ICONIC ANTHEM FOR YMCA CAMPAIGN

17th June 2017 - CITY OF BOROONDARA AND YMCA VICTORIA RECOGNISED AT AQUATIC AND RECREATION VICTORIA AWARDS 

16th June 2017 - YMCA VICTORIA MOVES TO CORRECT UNDERPAYMENT OF AQUATIC FACILITY STAFF 

16th February 2017 - YMCA AND PRECOR PARTNER IN EXCLUSIVE EQUIPMENT DEAL 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

ICP

ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business