As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. Click here to view the VIVATICKET Pty Ltd listing. 19th July 2018 - ENTA…read more
India’s top amusement park goes cashless with Intercard technology
Intercard has announced a significant milestone as part of its expansion in the Indian market with the completion of a major installation at Esselworld Amusement Park in Mumbai.
The 4.2 hectacre attraction is one of the largest and most popular amusement parks in India, drawing an estimated 1.8 million visitors annually.
As of early April, Esselword has been operating with a completely automated Intercard cashless payment system, integrating with its existing point-of-sale and enterprise resource planning software.
It allows customers to easily pay for and enjoy the park's full array of rides, food and beverage venues and merchandise stores.
The Intercard system enables Esselworld to eliminate time and labor-intensive cash handling while adding a new admission level called ‘Pay N Play Basic’. This value-priced offering lets the customer pay only for the rides and games they want while enjoying a lower initial fee to enter the park. It can also be used for pay-per-use access to food, beverages and merchandise. The Intercard system also supports Esselworld's other admission and ride packages.
The system uses cards and wristbands with RFID technology that activate Intercard readers at all rides and games. If the customer uses up the initial balance on the Pay-n-Play card he can recharge it at self-service kiosks that accept cash, credit card or mobile phone payment. Recharged cards are good for 12 months and can be used on return visits.
Shaji Sreenivasan, Intercard's Sales Specialist for India explains "Esselworld chose Intercard over other domestic and international vendors because our reliable and efficient system architecture is ideal for meeting the demands of a large and busy attraction.
"They were also impressed by our customer service, which includes a technical team based in India."
Intercard Senior Vice-President of International Sales, Alberto Borrero adds “as a leading operator that understands modern marketing, Esselworld can also use its Intercard system to build their business by creating digital promotions that attract today's consumers.
"We are proud to be associated with an energetic company that is an innovator in the Indian amusement industry."
A world leader in debit card technology for the amusement and attraction industries, Intercard now has more than 70 installations in India.
For more information go to www.intercardinc.com.
Images: Esselworld, often acknowledged as India's top amusement park (top) and Shaji Sreenivasan, Intercard's Sales Specialist for India (below).
18th July 2018 - Visits to Indian theme park set to double
16th June 2018 - New cashless experience launches in Australia
22nd March 2017 - Fast-growing Indian theme park industry needs new investment
16th May 2016 - Counterfeit ride involved in fatal incident at Indian theme park
30th March 2016 - India’s largest waterpark a significant opening in an emerging market
5th June 2015 - Asian market drives expanding global theme park attendances
1st May 2013 - New Indian theme park targets growing middle-class
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…read more
Supreme Heating is a proud Australian owned company specialising in the latest energy efficient heating solutions. Since 1990, Supreme Heating has designed and installed commercial pool heating…read more
Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…read more
The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
HTS Group Ltd provides a complete design, system integration, installation and maintenance package to the transportation, traffic engineering, parking and sports timing industries in New Zealand,…read more
Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…read more
Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!