Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…read more
ICCA and MCI launch Global Destination Sustainability Index
The International Congress and Convention Association (ICCA) and global event agency, MCI Group, recently launched the Global Destination Sustainability Index (GDSI) - an ambitious project to drive the sustainable growth of international meetings destinations and galvanise event planners to make more responsible destination choices.
The index will benchmark destinations by assessing the sustainability performance of a city as well as the business events industry within that city.
Roger Simons, MCI’s Singapore-based Group Sustainability Manager, says the index will help destination management companies (DMCs) and convention bureaus implement an integrated sustainability strategy that encompasses social, environmental and economic factors -and ultimately drive competition around sustainable events.
Simons explains “by benchmarking performance, destinations will have a clear understanding of how they are performing with sustainability, a clear pathway of what they need to do to increase performance and discover best practice from their peers in the industry.”
The joint MCI-ICCA project was largely inspired by the ICCA Scandinavia chapter, which launched a highly successful benchmarking scheme for the Scandinavian region in 2012. Its index now has 20 cities across five Nordic countries measuring and providing data for assessment.
Simons continues “as a result of the Scandinavian Destinations Sustainability Index, we managed to increase the number of destinations with a sustainable events strategy by 25%. Since then, our partnership with ICCA has evolved, and it’s a natural evolution for the index to now go global.
“Culturally, the idea of benchmarking, self-analysis and collaboration has worked well in Europe; but now we’ve witnessed great enthusiasm in the Asia region and Latin America. City benchmarks, such as the annual ICCA ranking of event destinations, or The Economist’s ‘Most Liveable Cities’, are now increasingly being used by bureaus to drive strategy and marketing.
“Feedback tells us that convention bureaus are now ready and keen to tell their sustainability stories and to improve their performance. In addition, many destinations are realising that sustainability can offer a clear competitive advantage.”
The GDS-Index will evaluates the sustainability performance of cities and bureaus in four key areas:
• City environmental strategy and infrastructure
• City social sustainability performance
• Industry supplier support (restaurants, hotels and convention centres)
• Convention Bureau strategy and initiatives
Simons adds “for the city, we assess the performance of the overall sustainability strategy, environmental infrastructure - water, waste, recycling, air quality, carbon emissions, public transportation and ethics. These are critical areas of city performance which a bureau may be able to influence, but normally has no control over.
“Then we assess the performance of the events and meetings industry. We review the bureau’s sustainability strategy - if one exists; what is included, the commitments, the objectives and how it is created. We assess how the bureau encourages and develops the sustainability of its local industry and how it supports both clients and potential clients to organise more sustainable events.
“As part of the holistic picture we’ll also analyse the performance and sustainability credentials of the key hotels and convention centres in the city.”
While cities like Bangkok, Singapore, Taipei, Melbourne and Sydney are leading the charge in the sustainability stakes, concerns regarding green meetings are highly varied across the Asia-Pacific region.
Glenn Hansen, President and Chief Executive of iCompli Sustainability comments “as with anywhere in the world, there are leaders in sustainability and others lagging a bit.
“When you include China, APAC lags behind the rest of the world. However, with China regarded on its own, the region is definitely showing improvement as we have seen with recent international certifications awarded to the Hong Kong Convention and Exhibition Centre, Marina Bay Sands in Singapore and the Incheon Convention Visitors’ Bureau in South Korea.
“Sustainability lags in China primarily because it is still a relatively new concept and is not seen as important as economic development. Sustainability tends to be driven by competitive pressures, which is why some Chinese companies with more of an international presence have begun to adopt sustainability initiatives as they compete in the marketplace with global companies where sustainability is more of the norm.
“The MICE industry tends to follow the lead of their client companies so it’s not surprising that sustainability initiatives are not as advanced as in the rest of the Asia Pacific region.”
Simons acknowledges Asia’s relatively slow uptake, but remains hopeful the GDSI, which is expected to release its first set of city benchmarks at the 2016 ICCA Congress in Kuching, will drive growth.
“The Asia Pacific region has and will continue to face major social and environmental challenges that will increasingly effect the events and meetings industry.
“The aspiration of the project is that the GDSI will drive destination and bureau leaders to focus on sustainability strategies that deliver social value, economic growth and competitive benefit. The Index has been proven to stimulate collaboration, reward great performers and share best practice.
“There’s a lot of conversation around MICE sustainability here in Asia and now we’ll have a concrete benchmark that can underpin that conversation.”
Images (from top): SIngapore's Gardens by the Bay, the Darwin Convention Centre, solar panels at the Qatar National Convention Centre and Hong Kong Convention and Exhibition Centre - winner of multiple sustainability awards.
4th March 2016 - CEFC PROGRAM TO ACCELERATE LOCAL GOVERNMENT INVESTMENT IN RENEWABLES
14th January 2016 - DARWIN CONVENTION CENTRE GAINS EARTHCHECK RECOGNITION FOR SUSTAINABILITY
30th November 2015 - HKCEC GAINS GLOBAL RECOGNITION FOR LEADERSHIP ROLE IN SUSTAINABILITY
20th October 2015 - WORLD OBESITY FEDERATION LAUNCHES NEW AWARD TO PROMOTE HEALTHY CONFERENCES
26th February 2014 - SYDNEY TOWN HALL AIMS TO BE MODEL OF ENERGY EFFICIENCY
13th November 2012 - QATAR NATIONAL CONVENTION CENTRE HARNESSES THE POWER OF THE SUN
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…read more
PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…read more
Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…read more
The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…read more
Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…read more
PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…read more
We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!