Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…read more
ICC Sydney launches industry-first virtual reality experience
International Convention Centre Sydney (ICC Sydney) has launched a new virtual reality (VR) video experience to help conference organisers and event planners see how their event will look in the $1.5 billion venue.
Aimed at conference organisers, event planners, delegates and visitors, the ICC Sydney VR App, viewers will experience the full scale and magnitude of ICC Sydney’s technologically advanced facilities, including its 35,000 metre² of exhibition space, flexible meeting spaces, the 2,000-capacity grand ballroom - the largest of its kind in Australia - and world class theatres.
Developed to assist with converting business, clients, partners and visitors will be able to undertake an interactive tour of the stunning new $1.5 billion venue by simply downloading the ICC Sydney VR App from Apple or Android application stores.
ICC Sydney Chief Executive Geoff Donaghy said that the move into VR marks another moment of innovation for the venue, which previously used a raft of creative tools to market itself to the world during its three-year construction phase, stating “the new VR experience helps clients get to know the venue and will help us reach our target of running 1,000 events annually by our third year of operation. We are already rapidly reaching this target, and will hit 1,000 bookings for the venue this month.
“The application is backed by new online assets which highlight ICC Sydney as one of the most attractive events destinations in the world, and a venue that is helping to power the local visitor and knowledge economies.”
A feature of the ICC Sydney App and VR content is the showcase video it developed in partnership with Tourism Australia. Its release this week follows closely behind Tourism Australia research findings that show VR is influencing consumers’ travel decisions.
John O’Sullivan, Managing Director of Tourism Australia, said that the emerging technology provides exciting new ways to preview destinations and encourage visitation, advising “virtual reality is becoming an influential touchpoint for consumers, giving them an immersive sense of what the destination has to offer in the critical consideration and booking phase of their travel plans.
“For a world class facility like ICC Sydney, harnessing the power of VR to push itself into the consideration set is a great example of the venue’s innovative approach to creating event success.”
Explaining that ICC Sydney has a unique offer that may just have to be seen to be believed, Donaghy added “our VR experience brings ICC Sydney to life right before people’s eyes and will become a point of reference during the planning stages of an event, while also engaging and exciting delegates pre-event. It’s an impressive tool that we believe will help shape the future of events in Sydney.”
Since opening in December 2016, ICC Sydney has already received numerous accolades for both its unique marketing and venue offering including Australia’s best conference venue at the Qantas Business Travel Awards, and is on track to deliver at least A$5 billion to NSW’s economy over the next 25 years.
For a full VR experience, viewers will require a VR headset. Switch to the 360 degree view in the App to use on any mobile device. For those using desktop computers, 360 degree images can be viewed on the ICC Sydney website.
To find out more about ICC Sydney go to www.iccsydney.com.au
Images: ICC Sydney VR App can be downloaded from the Apple or Android application store (top) and the venue at night (below).
12th July 2017 - MORE ACCOLADES FOR ICC SYDNEY
30th May 2017 - ICC SYDNEY LIGHTS UP DARLING HARBOUR DURING VIVID SYDNEY
1st May 2017 - STUDY SHOWS ICC SYDNEY AS AN INNOVATION DRIVER
7th April 2017 - ICC SYDNEY AWARDED AS AUSTRALIA’S BEST INFRASTRUCTURE PROJECT
18th February 2017 - ICC SYDNEY MOVES INTO EXHIBITION SEASON WITH REED GIFT FAIR
15th December 2016 - INAUGURAL LEISURE INDUSTRY COMMUNICATION AND MARKETING AWARDS
12th December 2016 - NEW ICC SYDNEY PRECINCT OFFICIALLY OPENED BY NSW PREMIER
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…read more
As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…read more
TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide. Our…read more
Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…read more
Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…read more
Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…read more
Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!