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With its purpose design to host future-focused events, International Convention Centre Sydney (ICC Sydney), managed by ASM Global, has spotlighted its reputation as a premier destination for Technology Sector Events.

ICC Sydney welcomed 49,000 attendees through to 35 technology and creative industry events in 2025.  Backed by its team of highly skilled event professionals, world class facilities, technology infrastructure and unparalleled location, ICC Sydney is proving to be the go-to choice for major and startup technology corporations that power hardware and software solutions for medtech, fintech or edutech industries and many others around the globe, including Salesforce, ServiceNow, Google, Ingram Micro, Amazon Web Services, Oracle, Qualtrics, Kaseya and Stripe.   

ICC Sydney Chief Executive, Adam Mather-Brown said ICC Sydney’s contemporary and versatile spaces boasting advanced audio visual technology, high-speed internet connectivity, and flexible layouts ensure an optimal immersive experience for organisers, presenters and attendees.  

Mather-Brown noted “ICC Sydney was designed to host events that can shape our collective future. We strive to make a difference for our clients, and we are seeing increasing numbers of startup organisations, alongside well-established brands, hosting events in response to our seamless connectivity, equipment and experienced team that engage discerning audiences and deliver dynamic experiences.

Senior Director, Strategic Experiences at Salesforce, Stuart Frank added “ICC Sydney’s team demonstrated again why they were our venue of choice for Agentforce World Tour 2025. Their commitment to sustainability, with existing policies, practices and credentials, are perfectly aligned to Salesforce’s mission and fifth value, sustainability. The support and knowledge from the team is invaluable to the success of our event and this continues to ring true every time we come back.”   

Jessica von Sperl, Head of Events, ANZ at leading distributor of IT products, solutions and services Ingram Micro shared “we’ve chosen ICC Sydney for the Ingram Micro Experience to be held in August in recognition of their exceptional capacity to deliver the highest standard of professionalism, technology infrastructure, and convenience. It’s the ideal environment for our team to engage more than a thousand technology partners, C-level executives, decision makers and Australian resellers to unite and scale the Australian technology ecosystem. Working with an expert venue team gives us the confidence to focus on developing our content-rich agenda, which will cover industry trends and market opportunities while nurturing collaboration.”  

Located on ICC Sydney’s doorstep is Australia’s largest technology district Tech Central in Sydney, three of the world’s top 100 universities for computer science and the greatest number of STEM graduates and technology professionals in the country. Sydney’s innovation districts provide an ecosystem where resident innovators work across quantum technology; health, medtech and biotech; edutech; fintech; AI; cybersecurity; culture, creativity and digital games; sustainability and the environment.    

ICC Sydney’s Legacy Program ‘Innovators & Entrepreneurs’ stream helps to connect event organisers with Sydney’s dynamic technology ecosystem, including community partners at the Sydney Startup Hub, the University of Technology Sydney (UTS) Startups @ Central and Investment NSW’s Tech Central. ICC Sydney’s prime location within Sydney provides access to transport hubs, hotels, and restaurants, making it an attractive choice for tech savvy national and international audiences.   

To find out more about ICC Sydney

Image top. Salesforce World Tour at ICC Sydney's Exhibition Centre; image below: Tech at ICC Sydney

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