Latest News

Back to Latest News back

 

IAAPA introduces new global brand for Asian attraction expo

IAAPA introduces new global brand for Asian attraction expo
March 7, 2019

The International Association of Amusement Parks and Attractions (IAAPA), the global association for the attractions industry, has revamped its brand identity with a new look and logos to demonstrate its readiness to support the global attractions industry into the next 100 years. 

Jeff Klocke, Chairman of the IAAPA Branding Taskforce and Vice President and General Manager of Pacific Park on the Santa Monica Pier in California, USA, explained "this new identity is the result of a thoughtful, three-year strategic initiative led by many IAAPA members.

“Through surveys, interviews, and research we came to better understand how members view IAAPA, and what services and resources they need and want from the association. IAAPA members shared they value the vast diversity found within our industry, and view IAAPA as the source to make lasting connections and feel inspired.” 

The resulting new logo includes a wide, bright color palette representing the diversity of professionals and constituencies that make up the global attractions industry. The burst in the middle conveys the sparks of inspiration when individuals come together, and the strong, solid IAAPA letters reflect the strength of the industry while the flares signify forward movement. 

In addition to a new brand image, IAAPA’s three Global Expos have been renamed - IAAPA Expo Asia, IAAPA Expo Europe, and IAAPA Expo. Formally, IAAPA’s Global Expos were known as Asian Attractions Expo, Euro Attractions Show, and IAAPA Attractions Expo respectively. 

IAAPA has been running trade shows for many years with overwhelming results. Its Asia Expo (previously called Asian Attractions Expo) rotates through the Asia-Pacific region to provide attendees the opportunity to see and learn from new locations, attractions and areas of the industry.

The 2016 Expo held in Shanghai, China, for example, hosted a record-breaking 11,500 total participants, including 8,100 buyers from 79 countries and regions, who attended the event to discover new ideas, acquire best practices and gain business insights; as well as to network with industry players. 

IAAPA Expo Asia is returning to Shanghai, China this year. To be held 11th -14th June at the Shanghai New International Expo Centre, the 2019 show will feature innovations, concepts and products from more than 300 companies from around the world. 

David Rosenberg, 2019 Chairman of the IAAPA Board of Directors and Vice President of the Monterey Bay Aquarium in California, USA, added “while the IAAPA brand has a new look and feel, the association will continue to serve its members and uphold the highest levels of professional standards. IAAPA remains focused on helping produce safe and memorable experiences for all, and we look forward to this newest chapter in IAAPA history."

For more information on the IAAPA Expo Asia, being held from 11th to 14th June at the Shanghai New International Expo Centre, China, click here to access event details in the Australasian Leisure Management industry Calendar.

Related Articles

16th November 2018 - Luna Park Sydney secures 2018 IAAPA Brass Ring Award

1st June 2018 - Asian Attractions Expo to present latest industry innovations and trends in Hong Kong

4th November 2018 - IAAPA report highlights global surge in the ‘experience economy’

10th October 2018 - IAAPA confirms Hal McEvoy as President and Chief Executive

8th June 2018 - IAAPA adds regional attractions innovators to Hall of Fame at Asian Attractions Expo

6th February 2018 - IAAPA opens new Asia-Pacific regional office in Shanghai

17th November 2017 - VLocker wins IAAPA Award for innovative ride locker


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks

 
 

SportEng

SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with sport…

read more

Consultants / Recreation / Sport / Surfaces / Venues

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business