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IAAPA, the global association for the attractions industry, has advised that exhibitor demand for IAAPA Expo Middle East 2026 is exceeding expectations, prompting the expansion of exhibit space at the Abu Dhabi National Exhibition Centre (ADNEC).

In addition to Hall 11 and ICC Abu Dhabi, IAAPA has officially contracted Hall 10, further increasing capacity for what is set to be a groundbreaking industry event.

Taking place 30th March – 2nd April 2026, IAAPA Expo Middle East is the first-ever IAAPA Expo in the region, bringing together leading manufacturers, operators, and visionaries to explore the latest innovations in the attractions industry. Exhibitor space is selling quickly, with limited availability remaining for companies eager to showcase their products and services on a global stage.

Jakob Wahl, President and Chief Executive of IAAPA notes “this expansion is a testament to the overwhelming enthusiasm from our exhibitors and industry partners,” said Jakob Wahl, President and CEO of IAAPA. The Middle East is a rapidly growing hub for attractions, and IAAPA Expo Middle East will provide a vital platform for businesses looking to connect, innovate, and grow in this dynamic market.”

IAAPA Expo Middle East will feature:

• A dynamic trade show floor with cutting-edge products and services from top industry suppliers.
• World-class education sessions led by industry experts.
• Exclusive behind-the-scenes EDUTours of Abu Dhabi’s most iconic and innovative attractions.
• Premier networking events connecting influential global leaders at gatherings set against the refined elegance of Abu Dhabi’s most exclusive locations.

The Expo will highlight Abu Dhabi’s rapid emergence as a premier entertainment and tourism destination, fuelled by major investments in world-class attractions. The city is home to SeaWorld Abu Dhabi, the first SeaWorld Park outside the United States, and is set to welcome TeamLab Phenomena Abu Dhabi, the Guggenheim Abu Dhabi, and the Natural History Museum-developments that will further position the UAE as a global leader in leisure and culture.

Exhibit space is in high demand and selling quickly. With industry leaders like Zamperla, WhiteWater, and House of Games already securing their spots, now is your chance to be part of this growing and expansive market. To reserve your space today-visit the IAAPA Expo Middle East Exhibitor page.

For information on registration or to reserve exhibitor space, please visit www.IAAPA.org/MiddleEastExpo  

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