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Hong Kong gym sales staff jailed over membership sales fraud

Hong Kong gym sales staff jailed over membership sales fraud
September 9, 2019

Two sales staff at a Hong Kong gym have been jailed for three weeks for breaking the Trade Descriptions Ordinance in the Chinese Special Administrative Region.

Marking the first time fitness industry staff have been imprisoned for breaking Hong Kong sales laws, Wong Chin-chak and Tam Ka-hei, both aged 21 years, were jailed while two of their colleagues were sentenced to community service for their roles in a fraud that saw two people coerced into buying memberships and training packages at Go Goal Studios at a cost of HK$21,000 (US$2,700).

The Kowloon City Court heard the four defendants lured two people from the street into the gym in the Mong Kok district by asking them to complete a survey. During the process the individuals were then asked to provide their identity cards and bank card numbers to the sales team members.

The defendants told the pair - who were both students - they had “pressed the wrong button” after inputting the transaction, then telling the students they must withdraw all the money from their accounts before the transactions went through, the court heard.

The students were then intimidated into handing over most of the cash they withdrew to register in a range of fitness plans.

During the trial last week, defence lawyers pleaded for leniency, citing the relatively small amount involved, the defendants’ young age and their remorse for the crime.

However, as reported by the South China Morning Post, Magistrate Raymond Wong Kwok-fai refused to let Wong and Tam walk free, citing their poor assessments in their respective probation reports, which revealed the pair had a history with drugs.

Wong and Tam were found guilty of aggressive commercial practices for convincing a 22-year-old student into six training sessions at a cost of HK3,000 (US$380) on 24th March 2018. Fitness coach and fellow defendant Au Chuen-shun, aged25, was also convicted of forcing a 20-year-old student to pay HK$18,000 (US$2,300) for a membership on 4th April 2018.

Au was ordered to serve 90 hours of community service while salesmen and co-defendant Cheung Tsz Kin, aged 22, was ordered to serve 120 hours.

Cheung was also ordered to return HK$18,000 to his victim while the other three must each repay HK$1,000 to their victim.

After the incidents, 11 staff at the fitness centre were arrested.

In a press release, the Customs and Excise Department, which prosecuted the case, reminded business owners to comply with the ordinance’s requirements. They also urged consumers to procure services from reputable brands.

A number of instances of aggressive sales tactics in the fitness industry in Hong Kong in recent years have seen authorities take an increasingly strong stance in protecting consumers.

Image: Go Goal Studios.

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12th April 2019 - Hong Kong authorities arrest gym staff for using aggressive sales tactics

25th February 2019 - Subscriber anger over ClassPass enacting rate hikes in Singapore and Hong Kong

6th June 2018 - IHRSA Report shows 22 million members at fitness clubs across key Asia-Pacific markets

16th March 2018 - Life Fitness and Pure Fitness introduce Apple GymKit in Hong Kong

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20th August 2016 - Arnold Classic launches in Hong Kong

16th August 2016 - South China Morning Post reports on ‘the dark side’ of Hong Kong’s fitness industry

3rd June 2016 - Hong Kong Consumer Council slams California Fitness for aggressive sales practices

28th December 2015 - 11 Hong Kong fitness centre staff arrested after using undue influence to sell memberships


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